Case Study
Whitcomb Building and Remodeling
882% increase in website traffic for building & remodeling firm.
The Challenge
Whitcomb Building and Remodeling, a premier custom home builder and remodeling firm serving Cape Cod and the South Shore, had a significant problem.
Their self-built Wix website didn't reflect the caliber of their work or the level of service they provide, leaving them without the confidence to proactively reach out to potential clients or architectural partners.
The website also lacked key SEO features, resulting in limited search engine visibility and low traffic from their target market.
Scope of work
Our Solution
A complete digital transformation.
Whitcomb needed more than a redesign. They needed a website that matched the quality of their work and gave them the confidence to pursue high-value projects with architect partners and discerning homeowners.
We collaborated with their brand designer to create a custom Craft CMS website that transformed their online presence. By moving away from the limitations of Wix, we built a platform that showcases their portfolio, communicates their process, and positions them as the premier choice for custom home building and remodeling on Cape Cod.
The new site does more than look professional. It pre-qualifies leads, educates potential clients about their approach, and opens the door to conversations with architects they previously hesitated to contact.
Brand Overhaul & Integration
Partnering with their brand designer, we translated the refreshed visual identity into a cohesive digital experience. The result is a professional, consistent brand identity across web, social, email, print, apparel, and vehicle lettering.
Platform Upgrade
We rebuilt Whitcomb's website on Craft CMS, moving away from the constraints of their self-built Wix site. The custom platform provides complete control over content presentation and the flexibility to scale as their business grows, without being locked into template limitations.
Strategic Copywriting & SEO
We wrote all website content with search visibility in mind, creating unique narratives for each project in their portfolio. This project-driven approach positions Whitcomb for relevant searches while telling the story of their craftsmanship, helping them attract the specific types of clients they want to work with.
Chris and his team are extremely knowledgeable with SEO and AI.
Between the attention to detail and thoughtful layout, the final result is beyond my expectations. I have the confidence now that if I'm going to send my website to somebody, I'm leading with my best look.
Charlie Whitcomb
President, Whitcomb Building & RemodelingThe Results
Significant improvements in every key metric.
882%
Increase in unique visitors.
606%
Increase in site sessions.
565%
Increase in total page views.
Level up your website.
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