Preconstruction
Plan Your Website. Project for Success

Every great build starts with a plan. Your website is no different.
You wouldn't break ground without blueprints, a budget, and a timeline. A website project deserves the same discipline.
Preconstruction is a structured planning engagement that defines your website's scope, strategy, and specifications before a single line of code is written.
When it's done, you'll have a complete project roadmap with scope, budget, schedule, and the confidence to move forward.
If you know you need a new website but don't know where to start, this is for you.
This isn't a diagnostic. It's the first phase of your project.
Preconstruction is for builders and architects who have decided to invest in a professional website and want to do it right.
If you're still evaluating whether you can simply improve your current website, start with our Website Audit.
“I thoroughly enjoyed working with Chris and Dative.”
Not only are they creative, but they are fabulous listeners. Website design is incredibly personal and Chris did such a great job bringing our vision to reality.

Cara Meneses
Archwright Fine Home BuildersPreconstruction Process
How it Works
From strategy to blueprint.
Preconstruction is a collaborative workshop, delivered virtually or in person, that moves through four phases in a single 2-hour working session. We do the research beforehand. We then work through the planning together. Finally, we deliver a complete project plan.
You'll have everything you need to greenlight your website project:
- Project scope and site architecture
- Content strategy and page-by-page outline
- Design direction and visual benchmarks
- Technical specifications and integration requirements
- Firm project pricing and milestone timeline
Assess
Before the workshop, we conduct a thorough review of your current website, analytics, search visibility, and competitive landscape. We come prepared with findings so your time in the session is spent on decisions, not diagnostics.
Define
We align on what success looks like for your business. More qualified leads, stronger positioning in your market, a site that reflects the caliber of your work.
Design
We determine the right approach for your specific goals, audience, and budget. Platform, structure, content strategy, integrations, and technical requirements. Every recommendation is tailored to your business.
Deliver
Following the workshop, we deliver a complete Project Plan: scope, specifications, timeline, and firm pricing for your website build. This is the document you'll reference throughout the entire build.
Plan For Success
Why Invest In Preconstruction
Clarity.
No more guessing about project scope. You'll know exactly what's being built, why, and in what order.
Confidence.
Every decision backed by research, competitor analysis, and 15+ years of building websites for firms like yours.
Efficiency.
Starting with a solid strategy enables you to build faster, spend less, and launch a website that performs from day one.

The process was professional, collaborative, and efficient.
I couldn’t be happier with the website Chris and his team built for my business. From start to finish, the process was professional, collaborative, and efficient. Chris took the time to truly understand my brand and goals and translated them into a site that looks exactly how I hoped it would—even if I didn’t fully know what that was at the outset.
The design is clean, modern, and user-friendly, and I’ve already received compliments from both clients and architects. Communication was clear throughout the process, and Chris was responsive and thoughtful every step of the way.

Robert Walker
CLC Custom Builders
Preconstruction Pricing
What's it cost?
Before we build, we plan. Preconstruction is a $1,495 engagement, credited in full toward your complete website redesign project.
Only 3 spots available per month.
Not sure if you're ready for a full project?
Our $697 Website Audit gives you a clear picture of where your site stands and what to fix first. If you decide to move forward with Preconstruction, your audit investment is applied as a credit.