Case Study
Archwright
414% increase in website traffic for fine home builder.
The Challenge
Archwright, a premier fine home builder and estate management firm serving clients across Duxbury, the South Shore, and Cape Cod, had a digital presence that failed to reflect their craftsmanship and comprehensive services offering.
Their self-built Wix website was generic and outdated. It failed to showcase their award-winning portfolio and completely overlooked their extensive estate management services. The result was a significant disconnect between their exceptional work and how they portray that work online.
Scope of work
Our Approach
Crafting a website worthy of their portfolio.
We collaborated with Archwright to reimagine what their online presence could be. Through a robust planning and design process, we delivered a complete digital transformation for this award-winning organization.
Their new website truly conveys their approach, tells their story, and showcases their impressive portfolio of custom homes.
Brand Identity Update
We refreshed their visual identity with a modern logo and consistent design system. This creates immediate recognition and elevates their market position among luxury home buyers and estate owners.
Strategic Copywriting
Through in-depth interviews with the Archwright team, we captured their unique approach to home building and estate care. We transformed these insights into website content that resonates with luxury homeowners who value craftsmanship and lasting relationships.
Inspired Design Process
Taking cues from architectural trends, we crafted a modern visual-driven website. Carefully curated images and design details invite viewers to imagine their own custom-build home.
“I thoroughly enjoyed working with Chris and Dative.”
Not only are they creative, but they are fabulous listeners. Website design is incredibly personal and Chris did such a great job bringing our vision to reality.
Cara Meneses
Archwright Fine Home BuildersThe Results
Dramatic growth in digital reach and engagement.
414%
Increase in total website traffic.
239%
Increase in clicks from organic search.
1,500%
Increase in search impressions.