Case Study
Menard Building & Development
Brand overhaul for Nantucket building & development firm.
The Challenge
Scott Menard has been building custom homes on Nantucket and Cape Cod for more than 20 years. The company also runs general contracting, residential and commercial development, and year-round estate care.
None of that was apparent from their website, which was a basic Squarespace template. It had generic text, no pages explaining their services, no SEO strategy. Nothing to make them stand out or attract qualified leads.
Compounding the website issue was a branding problem. The company operated at smbanddinc.com, a clunky domain name that was hard to type and harder to remember, and they had no logo in place to build brand awareness.
Scope of work
Our Solution
One-stop shopping for a strategic rebrand.
Menard Building needed more than a redesign. The brand, the domain, the email, and the website all had to change and work together.
We handled everything seamlessly so they could focus on what they do best.
A new identity system gave the company a logo it had never had. A new domain matches how clients refer to the organization, making it easy to remember. A custom-designed website gave each of the four service lines room to stand on its own. A Resources section gave the firm something to say to homeowners long before they're ready to sign.
The result is a company that looks online the way it operates in person, and a strong identity to build brand awareness and recognition in the market.
Brand Design
Menard Building had no logo. We designed a full identity system with a brand guide covering color, type, and application, built to hold up on truck lettering, job site signage, business cards, and apparel as well as on screen. One set of decisions, applied everywhere the company shows up.
Domain & Email Migration
We acquired menardbuilding.com, migrated company email to the new domain, and moved hosting, coordinating the cutover so the team never lost a critical message from a homeowner or vendor.
Custom Website Design
We designed and built the new site on Craft CMS, replacing the self-built Squarespace template. Custom homes, general contracting, development, and estate care each get a dedicated page instead of sharing one generic services list, alongside a project gallery and a client login connected to Buildertrend.
SEO & GEO Strategy
We built landing pages for each core service and implemented schema markup, then launched a Resources section to provide insights and inspirations to visitors. Email marketing puts each new article in front of past clients and prospects, so the content works across multiple channels.
If you’re looking to stand out in this competitive market, I highly recommend Dative.
Chris and Dative took us from a stagnant Squarespace site with a clunky domain name and no logo to an active, polished site that appeals to our target market—the discerning Nantucket and Cape Cod homeowner. Always professional, Chris is a great communicator with excellent follow up. His one-stop shopping approach saves us a lot of time and stress so we can focus on what we do best. Through our informational blog, our customers and prospects now know we’re the experts they can trust.
Charles Whitcomb
Project Manager, Menard Building & DevelopmentLevel up your website.
Schedule a free, no-risk call to learn how we can increase your website traffic and convert visitors into qualified leads.