Case Study

Home Builders & Remodelers Association of Massachusetts

527% increase in organic traffic for statewide builders association.

Published Aug. 21, 2026

The Challenge

The Home Builders & Remodelers Association of Massachusetts is the statewide voice for the residential construction industry. Its website did not reflect that.

The site had become an afterthought. Content was dated, links were broken, and editing anything required more effort than staff and volunteers could reasonably give it. Events from the five local associations were compiled by hand. Member communication ran through a printed magazine that cost real money and staff time to produce.

For an organization whose value to members depends on being the central resource for the industry, the website was doing the opposite. It was a maintenance burden rather than an asset, and it was leaving revenue on the table.

Scope of work

Website Design Website Development Search Engine Optimization Hosting & Support

Homepage hero with a row of houses and a bold white headline about advocating on critical legislative issues; blue and red info panels below.

Our Solution

A robust website that earns its keep.

HBRAMA needed a platform their staff could easily manage, served their 1,000+ members, and could generate revenue rather than consume time and money.

We rebuilt the website from the ground up on Craft CMS, starting with sitemap and information architecture before touching design. Content was migrated with 301 redirects to preserve the search equity the organization had accumulated over years, including its highest-traffic pages.

The build replaced manual processes with systems. A custom integration pulls events directly from the five local associations into a single statewide calendar, making HBRAMA the default place to look for industry events. Members can submit their own event postings and article contributions, with a moderation step that keeps staff in control without excessive manual entry. Expanded advertising and sponsorship placements open up new revenue streams for the organization.

The result is a site that works for the membership, works for the staff running it, and pays for itself.

Custom Integration

We built an integration that automatically pulls events from the five local Massachusetts associations into one statewide calendar. What was a manual compilation task is now continuous and self-maintaining, and it positions HBRAMA as the single source for industry events across the state.

Member-Generated Content

Members can submit events and contribute articles directly, with a moderation step before publication. The News & Insights section replaced a printed magazine that was expensive to produce and slow to distribute, giving the association a faster channel and a lower cost base.

Revenue Infrastructure

Stripe integration replaced two separate payment systems, consolidating dues, donations, and event registration into one process. Expanded advertising and sponsorship placements give the association new inventory to sell, turning the website from a line item into a revenue source.

Our antiquated, neglected website is now a modern, hard-working storefront that serves our members while generating revenue for our association.

Chris is brilliant. With his extensive experience of marketing homebuilders, he fully understands the opportunities and challenges of our industry. He identified all we were missing out on and incorporated it into our site.

Our online calendar now automatically pulls in events from the smaller, local associations—making us the go-to resource. Because of our proactive News & Insights blog, we no longer need to produce our expensive and time-consuming printed magazine. By expanding our sponsorship and advertising capabilities, we can offer more member services.

We are absolutely thrilled with all that Chris has done so far and will continue to work with him as he uncovers other ways for us to save and make money and grow.