Case Study
E.J. Pontiff Custom Homes
213% Increase in Traffic for Building & Development Firm
The Challenge
E.J. Pontiff, a well-established builder and real estate developer on the South Shore, came to us with two problems, one urgent and one structural.
The urgent one was that the website was breaking and no one could fix it. The developer who built it had gone out of business. Pages were failing with no path to repair and no one to call. For a firm selling seven-figure homes, a failing website is a liability that compounds with every passing day.
The structural problem was bigger. The site presented the company as a custom home builder. And while that is an aspect of the business, it's not the only one. In reality, Pontiff is a custom home builder, a residential developer, a commercial developer, and an agricultural management operation, with more than 500 completed homes and over 20 developments behind it. The website and portfolio didn't show the range of their services or the caliber of their work.
Scope of work
Our Solution
A robust, modern website that markets directly to buyers.
The first was scope. Dedicated sections were built for each of the four service lines, standing on their own with their own search presence. A portfolio filterable by project type lets visitors sort to relevant work rather than scrolling one undifferentiated gallery.
The second was a channel change. A developments section lists currently available spec homes with square footage, bed and bath counts, pricing and imagery, published and managed by the client directly. That lets the company reach buyers on its own site rather than routing every prospective purchaser through a broker. For a builder selling its own inventory, that is a commercial advantage, not a marketing feature.
The Results
Maximizing search engine visibility & traffic.
43
Keywords ranking in top 10 of Google.
213%
Increase in total website visitors.
457%
Increase in organic search trafffic.
Level up your website.
Schedule a free, no-risk call to learn how we can increase your website traffic and convert visitors into qualified leads.