#  Case Study 

##  Barnes Custom Builders 

235% increase in leads for a Cape Cod builder.

The Challenge

Barnes Custom Builders, a premier residential construction firm on Cape Cod, faced a common challenge: their online presence didn't match their exceptional real-world reputation.

Their outdated website was underperforming in search rankings and failing to attract their ideal clients. Most critically, their manual lead qualification process was time-consuming and inconsistent.

###  Scope of work 

[Website Design](https://hellodative.com/website-design) [Search Engine Optimization](https://hellodative.com/seo) CRM & Marketing Automation

Email Marketing

Our approach

## Optimizing the sales and marketing process.

We started with a comprehensive website redesign, building pages to showcase their services and portfolio to attract search traffic from qualified prospects.

We then set up [ActiveCampaign](https://www.activecampaign.com/), a robust email marketing and CRM platform that completely transformed their sales process. Using smart automations, we drastically reduced the time spent managing new leads, ensuring consistent communication and workflow.

###  Strategic Website Redesign 

Our team crafted a visually striking website that prioritizes high-impact photography and intuitive navigation. The new design creates an immersive experience that properly reflects Barnes’ premium positioning in the market.

###  Search Engine Optimization 

We developed a comprehensive SEO strategy focused on local search visibility and industry-specific keywords. This included building keyword-focused website landing pages, link-building, and overall content strategy.

###  Sales Process Automation 

By integrating the website with a CRM, we revolutionized Barnes’ lead qualification process. The new system automates everything from initial contact forms to scheduling, creating a sophisticated and seamless experience for prospective clients.

The Results

##  Significant increase in traffic and lead generation. 

###  127% 

Increase in organic search traffic.

###  85% 

Increase in unique website visitors.

###  235% 

Increase in leads from the website.

##  Level up your website. 

Schedule a free, no-risk call to learn how we can increase your website traffic and convert visitors into qualified leads.

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