Case Study
Barnes Custom Builders
235% increase in leads for a Cape Cod builder.
The Challenge
Barnes Custom Builders, a premier residential construction firm on Cape Cod, faced a common challenge: their online presence didn't match their exceptional real-world reputation.
Their outdated website was underperforming in search rankings and failing to attract their ideal clients. Most critically, their manual lead qualification process was time-consuming and inconsistent.
Scope of work
Our approach
Optimizing the sales and marketing process.
We started with a comprehensive website redesign, building pages to showcase their services and portfolio to attract search traffic from qualified prospects.
We then set up ActiveCampaign, a robust email marketing and CRM platform that completely transformed their sales process. Using smart automations, we drastically reduced the time spent managing new leads, ensuring consistent communication and workflow.
Strategic Website Redesign
Our team crafted a visually striking website that prioritizes high-impact photography and intuitive navigation. The new design creates an immersive experience that properly reflects Barnes’ premium positioning in the market.
Search Engine Optimization
We developed a comprehensive SEO strategy focused on local search visibility and industry-specific keywords. This included building keyword-focused website landing pages, link-building, and overall content strategy.
Sales Process Automation
By integrating the website with a CRM, we revolutionized Barnes’ lead qualification process. The new system automates everything from initial contact forms to scheduling, creating a sophisticated and seamless experience for prospective clients.
The Results
Significant increase in traffic and lead generation.
127%
Increase in organic search traffic.
85%
Increase in unique website visitors.
235%
Increase in leads from the website.
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