#  Case Study 

##  Barnes Custom Builders 

235% increase in leads for a Cape Cod builder.

The Challenge

Barnes Custom Builders, a premier residential construction firm on Cape Cod, faced a common challenge: their online presence didn't match their exceptional real-world reputation.

Their outdated website was underperforming in search rankings and failing to attract their ideal clients. Most critically, their manual lead qualification process was time-consuming and inconsistent.

###  Scope of work 

[Website Design](https://hellodative.com/website-design) [Search Engine Optimization](https://hellodative.com/seo) CRM & Marketing Automation

Email Marketing

Our approach

## Optimizing the sales and marketing process.

We started with a comprehensive website redesign, building pages to showcase their services and portfolio to attract search traffic from qualified prospects.

We then set up [ActiveCampaign](https://www.activecampaign.com/), a robust email marketing and CRM platform that completely transformed their sales process. Using smart automations, we drastically reduced the time spent managing new leads, ensuring consistent communication and workflow.

###  Strategic Website Redesign 

Our team crafted a visually striking website that prioritizes high-impact photography and intuitive navigation. The new design creates an immersive experience that properly reflects Barnes’ premium positioning in the market.

###  Search Engine Optimization 

We developed a comprehensive SEO strategy focused on local search visibility and industry-specific keywords. This included building keyword-focused website landing pages, link-building, and overall content strategy.

###  Sales Process Automation 

By integrating the website with a CRM, we revolutionized Barnes’ lead qualification process. The new system automates everything from initial contact forms to scheduling, creating a sophisticated and seamless experience for prospective clients.

##  Working with Chris is the best thing I’ve done to grow my business. 

He helps me get in front of the right people. We do a full website update about every two years and meet to discuss SEO and website changes every other week. Out of the hundreds of visitors to my site each year, I need about a dozen to turn into customers. My website and lead intake form save me time and money by educating and prequalifying prospects and inputting them into my CRM. Chris is super patient, attentive and full of great ideas. He’s what every small business needs on their marketing team.

###  Charlie Barnes 

[Barnes Custom Builders](https://hellodative.com/work/barnes-custom-builders) 

The Results

##  Significant increase in traffic and lead generation. 

###  127% 

Increase in organic search traffic.

###  85% 

Increase in unique website visitors.

###  235% 

Increase in leads from the website.

##  Level up your website. 

Schedule a free, no-risk call to learn how we can increase your website traffic and convert visitors into qualified leads.

[Schedule a Call](https://hellodative.com/contact)