Track Your Brand Keywords with Google Alerts

What are branded keywords?

"Branded" keywords include your exact company name, service, products, or variations of these things.

Why do branded keywords matter?

Branded phrases are high-value keywords – the person searching already knows who you are and wants to learn more.

For example...

• Someone searching "Cape Cod web design" is shopping around.
• Someone searching "Dative web design" is looking for my company specifically.

Chances are, the branded search is a better-qualified prospect who is more likely to hire me.

More than just web searches.

Your brand keywords appear in places beyond Google searches. People mention your brand in:

• Reviews across different websites
• Industry blog posts and discussion forums
• Competitor comparisons
• Social media posts

Missing these mentions means missing opportunities to respond, share positive feedback, or address concerns.

Track your keywords with Google Alerts.

Google Alerts is a free tool that tracks keywords you want to monitor and emails you when those words are mentioned anywhere online.

Google Alerts will help you:

• Discover who's talking about you
• Find and share positive reviews
• Address customer feedback quickly
• Keep tabs on competitor mentions
• Monitor industry discussions

Of course, you don't have only to track branded keywords. You could track mentions of other keywords like your competitors, or words and phrases related to your services or products.

Start monitoring your keywords using Google Alerts today.