# Dative – Website designer in Bourne, Massachusetts > We're Dative, a web agency on Cape Cod. We build custom websites and applications that help your business succeed. # Websites, SEO, and AI optimization for leading builders and architects. [See Our Work](https://hellodative.com/work) [Archwright Fine Home Builders](https://hellodative.com/work/archwright) ## We're trusted by the best in the business. Success Starts Here ### Say hello to your outsourced digital marketing team. Dative transforms your online presence to get you more visibility and better qualified leads. Stand out with a [custom website](https://hellodative.com/website-design) that showcases your best work. Attract the right clients through [advanced SEO and AIO](https://hellodative.com/seo). Reach the right audience with email marketing and Google Ads. Get peace of mind from [local, dedicated support](https://hellodative.com/support). We‘ve been doing this for 15+ years, and we‘ve got your back. [Schedule a Call](https://hellodative.com/contact) ### Award-Winning Websites Like your work, our websites are designed and built with precision, beauty, and purpose. [Custom Web Design](https://hellodative.com/website-design) ### Search Engine Optimization Stand out in search engines and get more website traffic from well-qualified prospects looking for your services. [Strategic SEO](https://hellodative.com/seo) ### Dedicated Hosting & Support Ensure your website stays secure, fast, and optimized for peak performance with our dedicated support. [Hosting & Support](https://hellodative.com/support) Case Studies ## Websites that get results. ### Cape & Island Kitchens ### Rebranding a full-service remodeling firm. [View Project](https://hellodative.com/work/cape-island-kitchens) [View Project](https://hellodative.com/work/cape-island-kitchens) ### E.J. Pontiff Custom Homes ### 213% Increase in Traffic for Building & Development Firm [View Project](https://hellodative.com/work/e-j-pontiff-custom-homes) [View Project](https://hellodative.com/work/e-j-pontiff-custom-homes) ### SV Design ### 131% increase in pageviews for architectural firm. [View Project](https://hellodative.com/work/sv-design) [View Project](https://hellodative.com/work/sv-design) ### Archwright ### 414% increase in website traffic for Duxbury custom home builder. [View Project](https://hellodative.com/work/archwright) [View Project](https://hellodative.com/work/archwright) ### Delphi Construction ### 250% growth for Boston commercial construction firm. [View Project](https://hellodative.com/work/delphi-construction) [View Project](https://hellodative.com/work/delphi-construction) ## Level up your website. Schedule a free, no-risk call to learn how we can increase your website traffic and convert visitors into qualified leads. [Schedule a Call](https://hellodative.com/contact) --- # Terms & Policies If you have any questions regarding these documents, please get in touch with us at support@hellodative.com. - [Privacy Policy](https://hellodative.com/privacy) - [Terms of Use](https://hellodative.com/terms) - [Accessibility Statement](https://hellodative.com/accessibility) - [Master Service Agreement](https://hellodative.com/msa) - [Service Level Agreement](https://hellodative.com/sla) --- # 2-Minute Marketing Scorecard ## Is your marketing actually winning you projects? Eight questions. No email required to see your score. See exactly what's working and where you're losing business. Marketing Scorecard | Dative Question **1** of **8**0% Your result 0out of 100 #### How you compare Your score Typical business 48 Top performers 82 #### Your biggest leaks #### Want a plan to close these gaps? Start with a 30-minute introductory call. We will map your highest-return fixes, no pitch deck. [Schedule a 30-minute call](https://hellodative.com/contact) Built by **DATIVE** --- # Web Design Portfolio ## Explore some of our recent project outcomes. ### Cape & Island Kitchens ### Rebranding a full-service remodeling firm. [View Project](https://hellodative.com/work/cape-island-kitchens) [View Project](https://hellodative.com/work/cape-island-kitchens) ### E.J. Pontiff Custom Homes ### 213% Increase in Traffic for Building & Development Firm [View Project](https://hellodative.com/work/e-j-pontiff-custom-homes) [View Project](https://hellodative.com/work/e-j-pontiff-custom-homes) ### SV Design ### 131% increase in pageviews for architectural firm. [View Project](https://hellodative.com/work/sv-design) [View Project](https://hellodative.com/work/sv-design) ### Archwright ### 414% increase in website traffic for Duxbury custom home builder. [View Project](https://hellodative.com/work/archwright) [View Project](https://hellodative.com/work/archwright) ### Whitcomb Building and Remodeling ### 882% increase in website traffic for building & remodeling firm. [View Project](https://hellodative.com/work/whitcomb-building-and-remodeling) [View Project](https://hellodative.com/work/whitcomb-building-and-remodeling) ## Very positive experience. Easy to work with, responsive, and knowledgeable. We had a bad experience with another vendor who just used templates, so we appreciated the customized build-out while maintaining SEO rankings. ### Alison Farias PSD Architects-Builders ### Delphi Construction ### 250% growth for Boston commercial construction firm. [View Project](https://hellodative.com/work/delphi-construction) [View Project](https://hellodative.com/work/delphi-construction) ## “Excellent experience. Very happy we chose Dative!” Dative is local, hands-on, and came highly recommended. They had a great plan to take our redesign from concept to launch. With the new website we have seen a huge increase in customer engagement. ### Dan Whiting Shepley Wood Products ### Barnes Custom Builders ### 235% increase in leads for a Cape Cod builder. [View Project](https://hellodative.com/work/barnes-custom-builders) [View Project](https://hellodative.com/work/barnes-custom-builders) ## Level up your website. Schedule a free, no-risk call to learn how we can increase your website traffic and convert visitors into qualified leads. [Schedule a Call](https://hellodative.com/contact) --- # Frequently Asked Questions ## We're here to help. If you can’t find answers to your questions, don't hesitate [to contact us](https://hellodative.com/contact). We'll get back to you within 24 business hours. - Projects start at $15,000. Most clients invest in [ongoing website support & maintenance](https://hellodative.com/support) or [local SEO services](https://hellodative.com/seo). Like your custom builds, quality requires proper investment and maintenance. After an initial conversation, we’ll provide a clear proposal with straightforward pricing. [Learn more about what goes into website costs and budgets](https://hellodative.com/resources/how-much-does-a-website-cost). - Most website projects take **12-16 weeks**, depending on scope and content. We’ll outline the timeline clearly before getting started. - We primarily work with custom home builders, architects, remodelers, and construction-focused professional services. If your business depends on showcasing projects, building trust, and generating qualified leads, we're a good fit to work together. - We provide [custom website design](https://hellodative.com/website-design), development, [local SEO /AEO (AI optimization)](https://hellodative.com/seo) and o[ngoing website support](https://hellodative.com/support). Most of our clients work with us long-term so their site continues to improve and get results, not just sit there growing stagnant. - We specialize in custom websites for builders and architects. We have a deep level of experience in this market and know what you need for a successful website that generates qualified leads. - Every website we build is completely custom designed. No generic templates or themes. Each site is built around your brand, your projects, and your goals. - Yes. SEO is built into everything we do. From site structure and page speed to content and local optimization, your website is designed to be found—and understood—by search engines as well as AI like ChatGPT and Gemini. - Absolutely, we offer [local SEO /AEO services for builders and architects](https://hellodative.com/seo). We optimize your site to support **location-based searches**, service areas, and alignment with your Google Business Profile. - Yes, we use the latest tactics and technology to ensure your site is visible to AI searches. We structure content clearly and logically so both search engines and AI tools can easily understand what you do, where you work, and who you serve. - Yes. We help with website copy that clearly explains your services, highlights your expertise, and speaks to your ideal client—without buzzwords or generic marketing language. - Yes, the majority of projects are redesigning outdated websites. Many clients come to us with older sites that no longer reflect their work or generate leads. We’ll review what you have and recommend improvements that make sense. - Yes. Every site we build is **responsive** and designed to work well on phones, tablets, and desktop computers. - Yes. Your site will be easy to manage, and we’ll show you how to make updates if you want to handle them in-house. We can also take care of updates for you. - Yes. We offer ongoing support plans that include **hosting, updates, security, performance monitoring, and SEO improvements**, so your site stays healthy and effective. - We build our websites using Craft CMS. It’s fast, secure, and easy to use. It’s also very customizable and allows us to integrate with other software or platforms you’re already using. - We are located on Cape Cod and work with organizations across all of New England. We have clients in the Greater Boston area, MetroWest, Beverly and North Shore area, Duxbury, Plymouth, and the South Shore, Chatham, Falmouth, and Cape Cod and the Islands. - We’ll review your current website, talk through your goals, and discuss opportunities for improvement. It’s a practical conversation to see if working together makes sense. - The first step is to [**schedule a free strategy call**.](https://hellodative.com/contact) From there, we’ll outline next steps, timing, and recommendations specific to your business. --- # About Us ## You’re in good hands. For over 15 years, we’ve helped architects and custom builders transform their websites from a simple portfolio into a powerful sales and marketing tool. Our Approach ## Invested in your success. Dative transforms your website into a powerful showcase of your work. We keep you current, attract the right clients, and handle all the technical details. More qualified leads. Better projects. Zero website headaches. #### **Here’s why leading builders and architects choose Dative.** ### Detail-Oriented We believe every detail matters. Our structured process brings creativity, collaboration, and communication. We’ve got your back as a dedicated partner from the kickoff meeting through the launch and beyond. ### Industry-Focused Our focus on the construction industry allows us to bring a deep level of experience to architects and builders. Our clients consistently earn industry recognition and awards, including BRICC, PRISM, and Best of Boston. ### Results-Driven Your website should work as hard as you do. We focus on creating digital experiences that not only showcase your work, but attract your ideal clients and generate well-qualified leads. ## “I had an excellent experience working with Dative.” Chris was very organized, responsive, and helped drive the process for changes to our website. I would highly recommend Dative. ### Corey Heaslip [Delphi Construction, Inc.](https://hellodative.com/work/delphi-construction) Our Team ## Experts in our craft. Our team is small and focused. You'll work directly with us throughout your entire project. This hands-on approach means we deliver projects efficiently, with better results and fewer headaches. ## Chris O’Brien Founder & CEO Chris merges his construction industry roots with 15+ years digital experience to develop award-winning websites and marketing campaigns. ## Diego Costa Lead Developer As a full-stack developer, Diego can tackle your most complex challenges to build websites and integrations that are fast, secure, and easy-to-use. ABOUT YOU ## Here's when Dative is the right fit. #### You're growth-focused. Your backlog is strong, but you're planning for what's next—a new market, a higher-end clientele, or scaling beyond referrals. You need a website that opens doors, not just displays past work. #### You demand craftsmanship. Just as you don't cut corners on millwork details, you won't settle for a templated website. You understand that quality compounds—in construction and in marketing. #### You have the budget to do it right. Projects start at $15,000. Most clients investing in ongoing support and optimization. Like your custom builds, quality work requires proper investment and maintenance. #### You're ready to move forward. You can begin within the next 90 days and have internal bandwidth to provide timely feedback during the project to keep on schedule. If this sounds like you, let's talk. [Schedule a Call](https://hellodative.com/contact) ## “I thoroughly enjoyed working with Chris and Dative.” Not only are they creative, but they are fabulous listeners. Website design is incredibly personal and Chris did such a great job bringing our vision to reality. ### Cara Meneses [Archwright Fine Home Builders](https://hellodative.com/work/archwright) reviews ## Top-rated customer service. Explore what our clients have to say about their experience working with Dative. - ## “I thoroughly enjoyed working with Chris and Dative.” Not only are they creative, but they are fabulous listeners. Website design is incredibly personal and Chris did such a great job bringing our vision to reality. ### Cara Meneses [Archwright Fine Home Builders](https://hellodative.com/work/archwright) - ## “I had an excellent experience working with Dative.” Chris was very organized, responsive, and helped drive the process for changes to our website. I would highly recommend Dative. ### Corey Heaslip [Delphi Construction, Inc.](https://hellodative.com/work/delphi-construction) - ## Chris and his team are extremely knowledgeable with SEO and AI. Between the attention to detail and thoughtful layout, the final result is beyond my expectations. I have the confidence now that if I'm going to send my website to somebody, I'm leading with my best look. ### Charlie Whitcomb [President, Whitcomb Building & Remodeling](https://hellodative.com/work/whitcomb-building-and-remodeling) - ## Working with Chris at Dative has been an absolute pleasure. He’s incredibly knowledgeable, organized, and always takes the time to explain things clearly and thoughtfully. His approach is collaborative and down-to-earth, and he truly listens and makes you feel like a valued partner throughout the entire process. We couldn’t be happier with the experience and the award-winning results! ### Anne Marie Garcia [Director of Business Development, SV Design](https://hellodative.com/work/sv-design) - ## The new website is easy to manage and has improved all our KPIs. I absolutely recommend Dative. They were great listeners, yet kept our best interest in mind and pointed out multiple technical details we would have missed. ### Ksenia Pryme Coastal Engineering Company - ## Very positive experience. Easy to work with, responsive, and knowledgeable. We had a bad experience with another vendor who just used templates, so we appreciated the customized build-out while maintaining SEO rankings. ### Alison Farias PSD Architects-Builders - ## “Excellent experience. Very happy we chose Dative!” Dative is local, hands-on, and came highly recommended. They had a great plan to take our redesign from concept to launch. With the new website we have seen a huge increase in customer engagement. ### Dan Whiting Shepley Wood Products ## Level up your website. Schedule a free, no-risk call to learn how we can increase your website traffic and convert visitors into qualified leads. [Schedule a Call](https://hellodative.com/contact) --- # Hosting & Support ## Protect your investment. Your website needs expert care to perform at its best. Our comprehensive hosting and support plans ensure your site stays secure, fast, and effective. why choose dative? ## We've got your back. When your website needs attention, you shouldn't have to wait days for a response. As your web partner, we provide fast, friendly support. You'll appreciate working with someone you can actually reach–by email, phone, or text–and who knows your business and your website inside and out. ### Secure Website Hosting We host your site on premium infrastructure designed for security and speed. Regular backups, SSL certificates, and 24/7 monitoring keep your site protected. ### Proactive Maintenance Stay ahead of issues with scheduled updates, security patches, and performance optimization. We handle the technical details so you can focus on your business. ### Strategic Improvements We proactively analyze your site's performance, providing expert advice to ensure your website continuously evolves to meet your business goals. ## “Dative consistently impresses us with their exceptional service and strategic insight.” Dative has been our trusted web partner for years. Their responsiveness is unmatched, and their advice has been invaluable to our organization. Dative is committed to excellence, and we’re grateful for this ongoing partnership. Highly recommend! ### David Kuehn Cotuit Center for the Arts Support Plan Pricing ## Pick a plan that works for you. ### Basic - Professional Website Hosting - Security Patches & Updates $195 Per month ### Plus - Professional Website Hosting - Security Patches & Updates - Unlimited Updates & Support $495 Per month ### Pro - Professional Website Hosting - Security Patches & Updates - Unlimited Updates & Support - Monthly Strategy Call - Custom Analytics & SEO Reports - Search Engine Optimization (SEO) - Email Marketing $1,495 Per month Pricing plan comparison Plan Options Basic Plus Pro Professional Website Hosting Included in Basic Included in Plus Included in Pro Security Patches & Updates Included in Basic Included in Plus Included in Pro Unlimited Updates & Support Not included in Basic Included in Plus Included in Pro Monthly Strategy Call Not included in Basic Not included in Plus Included in Pro Custom Analytics & SEO Reports Not included in Basic Not included in Plus Included in Pro Search Engine Optimization (SEO) Not included in Basic Not included in Plus Included in Pro Email Marketing Not included in Basic Not included in Plus Included in Pro Your Investment $195 Per Month $495 Per Month $1,495 Per Month ## Stress-free website support. Schedule a free, no-risk call to discuss your project and learn how we can help improve your website and online presence. [Get Started](https://hellodative.com/contact) --- # Website Design ## Websites that work. With 15+ years of experience and 100+ projects completed, we know how to make your project a success. Our approach ## Collaborative, creative, custom-built. Other web agencies treat you and your project like a commodity—pick a template, plug in content, and move on. That might work for a basic website. It doesn't work for attracting $1M+ projects. We've spent years building websites for custom home builders and architects. We understand your market, your ideal buyer, and what you need to stand out online. Let’s turn your exceptional work into a steady pipeline of qualified clients. ## “I had an excellent experience working with Dative.” Chris was very organized, responsive, and helped drive the process for changes to our website. I would highly recommend Dative. ### Corey Heaslip [Delphi Construction, Inc.](https://hellodative.com/work/delphi-construction) Our Process ## A roadmap for results. Just like the projects you build, a great website follows a proven process. We guide you through each phase with clear communication and expectations at every step. Phase 1 ## Preconstruction We audit your existing website, clarify your goals, and map the entire project before any design work begins. You finish this phase knowing exactly what we are building, why it matters, and how it will generate leads. No surprises once the work starts. - Audit your existing website and assets. - Define goals, requirements, and target audience. - Build a project roadmap with timeline and scope. Phase 2 ## Design We design a custom experience around how your visitors think and what your business needs. Every layout and interaction guides people toward becoming a lead, and the finished site looks nothing like a template your competitors could buy. - Map your sitemap, wireframes, and workflows. - Design a custom, on-brand experience. - Deliver a clickable prototype to review and feedback. Phase 3 ## Build We develop your site on a platform that is fast, secure, and simple for your team to update. Clean code, tested integrations, and a thorough quality assurance process mean your website performs from day one. - Develop your backend CMS. - Integrate third-party platforms. - Test, train your team, and launch. Phase 4 ## Support We handle hosting, security, and updates. As your on-call team, we are ready when you need it. Proactive marketing guidance keeps the site working after launch, so it produces leads as your business grows. - Host and maintain your site worry-free. - Provide on-call marketing and technical support. - Drive a proactive marketing strategy. ## Working with Chris at Dative has been an absolute pleasure. He’s incredibly knowledgeable, organized, and always takes the time to explain things clearly and thoughtfully. His approach is collaborative and down-to-earth, and he truly listens and makes you feel like a valued partner throughout the entire process. We couldn’t be happier with the experience and the award-winning results! ### Anne Marie Garcia [Director of Business Development, SV Design](https://hellodative.com/work/sv-design) ## Level up your website. Schedule a free, no-risk call to learn how we can increase your website traffic and convert visitors into qualified leads. [Schedule a Call](https://hellodative.com/contact) --- # Subscribed ## Welcome aboard. **Thanks for signing up.** We'll never sell or share your information, and you can unsubscribe at any time. --- # Website Audit ## Is your website losing you six-figure projects? #### For most builders and architects, your best projects come from word-of-mouth. But here’s the thing... **Even with a referral, the first thing a potential new client does is check you out online.** If your website looks outdated, loads slowly, or doesn’t showcase your best work, those valuable prospects aren’t calling you. Not because of the quality of your work, but because of your website. #### Does this sound familiar? - You get website visitors, but they don’t turn into qualified leads. - Your site hasn’t been updated in years, and it shows. - You spend hours on free consultations that go nowhere. - Your website needs work, but you don’t know where to start. If you checked any of those boxes, a **Website Audit** will give you the clarity you need to move forward and start seeing positive results. Website Audit ## What You Get ### Personalized Video A recorded walkthrough of your entire website covering design, messaging, SEO, and more. We review your site the way a qualified prospect would, and show you exactly why they aren’t converting to leads. ### Custom Punchlist A prioritized list of specific fixes that will improve your website. No guesswork. You'll know what to tackle first, what can wait, and what will move the needle most on attracting better qualified leads. ### Live Strategy Call We review the action plan and answer any questions you have. Leave with a clear understanding of your next steps, whether that's a quick fix you handle in-house or a larger project that needs a partner. **Ready to build, not just assess?** If you already know your website needs a serious overhaul, skip the audit and go straight to our [**Preconstruction Process**](https://hellodative.com/preconstruction). ## “I thoroughly enjoyed working with Chris and Dative.” Not only are they creative, but they are fabulous listeners. Website design is incredibly personal and Chris did such a great job bringing our vision to reality. ### Cara Meneses [Archwright Fine Home Builders](https://hellodative.com/work/archwright) ## Real results. Let’s make your website your most valuable sales tool. ### 131% Increase in total pageviews for SV Design. ### 235% Increase in leads for Barnes Custom Builders. ### 882% Increase in visitors for Whitcomb Building. ## “The return on investment was worth every penny.” Within one day, we received a lead. Three days later, that lead became one of our most profitable clients to date. In my eyes, the return on investment was, and continues to be, worth every penny. ### Doug Mullen Mullen Building #### Get an outside opinion from your local website expert. This isn’t a generic checklist or an automated report. It’s a hands-on review from Dative’s founder, Chris O’Brien. Chris has spent 15+ years building websites for firms like yours. He’s a member of the **HBRACC** and volunteers on the Marketing Committee. His work has received wide industry recognition, including multiple **BRICC** and **PRISM** awards. Chris knows this market. He knows what your prospects look for, and what it takes for your website to generated qualified leads. ## What’s it cost? The investment for a Website Audit is **$697**. Get the clarity you need to move forward with a personalized video walkthrough, prioritized action plan, and 30-minute strategy call. [Order Your Audit](https://pay.hellodative.com/b/28E5kw02d39A1nDeov9IQ00) Only 3 spots available per month. --- # Search Engine Optimization ## More traffic, better leads. We help builders and architects increase qualified leads through a strategic, comprehensive SEO strategy. Why SEO Matters ## Be found by your ideal clients online. While your work speaks for itself, potential clients need to find you first. With our deep understanding of the architectural and construction industry, we are uniquely positioned to optimize your online presence to rank well in search engines. [Let’s Talk](https://hellodative.com/contact) ### Research & Analysis We start by understanding your market and current position. Using industry-leading tools, we analyze your website's performance, identify valuable search opportunities, and study what's working for top-performing competitors. ### Strategy Based on our findings, we create a customized Action Plan focused on attracting qualified leads. We prioritize efforts that will have the biggest impact on your SEO rankings. ### Implementation Our team handles the technical details and ongoing optimization of your SEO strategy. We continuously monitor performance, make data-driven adjustments, and provide regular updates on your results. ## The return on investment was worth every penny. After years of procrastination, I finally launched Mullen Estate Care, LLC, a full property maintenance and management company. I knew I needed to reach potential clients for this new service offering. That’s when I turned to Chris and his team at Dative, who not only designed and maintain our website but also guided us through the value of email marketing. We signed up, and one of our first email campaigns was dedicated to Mullen Estate Care, LLC. **Within one day, we received a lead. Three days later, that lead became one of our most profitable clients to date.** In my eyes, the return on investment was, and continues to be, worth every penny. ### Doug Mullen Mullen Building ## Let’s improve your SEO. Schedule a free, no-risk call to learn how we can help improve your website and online presence. [Let’s Talk](https://hellodative.com/contact) --- # Thank you for your referral. Thank you so much for making this referral! I truly appreciate your trust and confidence. I understand how valuable relationships are, and I want you to know that I'll treat your referral with the utmost professionalism and care. Your recommendation means a lot, and I'll work hard to ensure your referral has a great experience. I will track your referral, and once they become a client, you will receive your $500 referral reward. Please let me know if there's anything else I can do for you. **PS...** Want to get tips and tricks to get the most from your website and digital marketing efforts? [Sign up for my free email newsletter!](https://hellodative.com/newsletter) --- # Email Newsletter Weekly marketing insights for builders & architects. Join Today *“I don’t read 95% of the marketing emails that come to my inbox, but I find yours relevant, timely, and inspiring.”* *“I just wanted to say, from one business owner to another, your emails are great. Whenever I get one, I find it interesting and read it all the way through. In business, you never really know what sticks with customers, so I wanted to make sure you know I think they are working.”* --- # Referral Program Refer clients to Dative. Earn $500. It's that simple. HOW IT WORKS Our best clients come from referrals and word-of-mouth. We want to make it easy and rewarding for you to refer Dative to people in your network. Just complete the Referral Form, and when your referral becomes a client, you get $500. It's that easy. *Terms and Conditions:* *The referred client must sign up for a monthly website hosting & support plan. Incentives are awarded after the referral has been a client for 60 days. Referral payouts are distributed via check. Dative, Inc. reserves the right to modify the terms of the referral program at any time.* --- # Dative, Inc. Service Level Agreement *Effective Jan 1, 2014* This Service Level Agreement ("**SLA**") applies to Dative, Inc. (“**Dative**”) and customers who engage Dative for website hosting, support, or maintenance services (each a "**Client**"). **1. Authorization** Client is hiring Dative to provide support, maintenance, updates, and security for its website or application and is authorizing Dative to access the website or application to provide this support. If Dative is not hosting the website or application, Client will set up a separate contract with a hosting company and authorize Dative to access this account. **2. What’s Included** 2.1 Graphical Updates. Adding, editing, and sizing pictures, videos, graphics, or images to the existing website that do not fall under the scope of the layout or actual design of the existing website. 2.2 Text Updates. Adding, editing, and/or removing any text or copy on the existing site, including but not limited to articles, reports, contact information, and product or service descriptions. 2.3 Weekly Backups. Maintain a full backup of the website or application through the duration of this contract. 2.4 Functionality. Ensure all links/images are working correctly and monitor the website's overall health and proper functionality. 2.5 Website Uptime Monitoring. Monitor the website for uptime and address any downtime issues within 24 hours. 2.6 General Maintenance and Support. General maintenance and updates as requested by Client via Support Ticket system. 2.7 Software Updates. For websites built on Craft CMS, Dative will keep CMS and plugin software updated to the latest minor versions and/or patch releases under the major version at the time of launch. For example, updating from 4.13.9 to 4.14.0. This does not include updating major versions, for example, 4.14.0 to 5.1.0. **3. What’s Not Included** 3.1 Website redesign. The scope of this contract is limited to maintenance and does not allow for a complete or partial redesign of the existing website. Dative will advise the Client of any requested work that falls within these bounds and may require a different contract. Dative reserves the right to distinguish between "updates" and "new designs." 3.2 Error and Omissions. Dative is not responsible for errors or omissions in the content provided by Client. **4. Support Requests** To request website updates or other maintenance, the Client will create a Support Ticket by emailing their request to support@hellodative.com. Dative will respond to all Support Tickets within one (1) business day of Support Ticket creation. Support Tickets made after 3:00pm EST may not be received until the next business day. Dative will adhere to all quoted deadlines for the deliverables in the maintenance requests at all possible costs. In the event that Dative cannot deliver on a quoted deadline, Client will be notified via email or telephone. Support requests made through other methods, including not limited to phone call, SMS, or email sent to an address other than support@hellodative.com may not fall under these **4. Cancellation** Clients can cancel their support plan at any time by email or phone. Client is not eligible for a refund of any currently paid or prepaid fees. Dative reserves the right to cancel the Client support plan at any time. If Dative cancels the Client's plan, Dative will return unused support fees within 30 days of the cancellation. If the Client chooses to cancel the plan, the Client will be responsible for securing new website hosting and any costs associated with migrating the website. Any work performed by Dative in offboarding the client from the hosting or support plan will be billed at the current hourly rate and is not included in the support plan. **5. Maintenance Terms** If the Client or any third party person attempts to access or accesses the server or website and makes changes to the website, database, server, or software that need to be remedied, any time to repair and/or restore the website, databases or any other script on the Client website will be billed at the current hourly rate and is not included in the support plan. **6. Additional Warranties** In addition to any Warranties and Representations set forth in the Dative, Inc. Master Services Agreement, Dative does not warrant the functions of the site will meet Client’s expectations of site traffic or resulting business or that the operation of the web pages will be uninterrupted and/or error-free. Dative is not to be held responsible for occasional downtime of email or website due to line interruptions and/or other instances beyond Dative's control, including but not limited to service outages from third-party vendors or software. **7. Laws Affecting Electronic Commerce** From time to time, governments enact laws and levy taxes and tariffs that affect Internet electronic commerce. The Client agrees that the Client is solely responsible for complying with such laws, taxes, and tariffs, and will hold harmless, protect, and defend Dative and its subcontractors from any claim, suit, penalty, tax, or tariff arising from the Client's exercise of Internet electronic commerce. **8. Supplemental Agreement** The client agrees and understands that they are accepting the terms of this SLA, have read the terms, and fully understand the terms of the package accepted herein. Client also agrees and understands that the agreement contained in this SLA constitutes part of the agreement between Dative and the Client regarding this website, and that this Supplement is governed by the terms of the Dative, Inc. Master Services Agreement. **9. Website Policies** Dative is not a law firm, and this is not legal advice. This section provides information regarding certain requirements for website policies. **9.1 Privacy Policy** A Privacy Policy helps website owners comply with privacy laws by providing specific disclosure requirements such as how their website collects, uses, and discloses personally identifiable information as well as all the disclosures required by the privacy laws that apply to you. A comprehensive Privacy Policy is required to comply with privacy laws Today’s modern websites are built to provide a great user experience and motivate prospective customers to reach out and inquire about what you have to offer. This is done through the use of tools such as contact forms, website analytics, and more. Contact forms ask users to submit their ‘name’ and ‘email’, which are examples of personally identifiable information. When a website uses analytics, it collects each visitor’s IP address and shares that personally identifiable information with third-party data analytics providers. These are just a few examples of the many ways websites collect and share personally identifiable information. **9.2 Penalties for Non-Compliance** The collection of personally identifiable information is regulated under multiple privacy laws. For example, in the US, there are numerous state privacy laws that can apply to businesses, regardless of their location, and fines for non-compliance start at $2,500 per “infringement” (per website visitor). Each of these privacy laws has specific disclosure requirements that have to be added to your Privacy Policy to be compliant. It’s also important to note that privacy laws in other countries could apply to you if you collect the personal information of, do business with, or provide services to residents of those countries. In addition, over two dozen privacy bills have been proposed on a state level, each with its own unique disclosure requirements and penalties for not complying. If passed, some of these bills would enable citizens to sue businesses (of any size or location) for collecting their personally identifiable information without an up to date and compliant Privacy Policy. Due to the ever-changing nature of privacy laws, we recommend that you not only have a comprehensive Privacy Policy in place but that you also develop a strategy to keep your policies up to date when these laws are amended or when new laws are implemented. Outside of the legal requirements, Privacy Policies are required to use popular third-party tools. For example, Google requires a privacy policy for a website utilizing Google Analytics. You can find this requirement within section 7 of [Google’s Terms of Service](https://marketingplatform.google.com/about/analytics/terms/us/). Google also recently announced that it is requiring all websites using AdSense to have a cookie consent banner. Since AdSense uses cookies and collects personally identifiable information, which is regulated under multiple privacy laws, Google is now required to ensure that websites using AdSense comply with those laws. **9.3 Cookie Policy and Cookie Consent** Cookies are little snippets of code that get inserted into the user’s browser and device when visiting a website. They can help ensure a website properly functions (aka essential and functional cookies). They can also track website visitors for analytics and advertising purposes (aka marketing cookies). Several privacy laws require users to provide consent prior to implementing non-essential cookies on their browsers. This is commonly done through a cookie consent banner, which will ask your website visitors to choose their consent settings. It is important to identify what privacy laws apply to you, and determine if you are required to provide a cookie consent solution on your website along with a Cookie Policy further describing the purpose of each cookie. Failure to capture consent for non-essential cookies or third-party tracking technologies can result in significant fines or even lawsuits. Starting in 2024, for example, there has been a significant increase in lawsuits against US-based website owners (both small and large businesses and nonprofits) for non-compliance with CIPA (a law requiring consent from California visitors prior to tracking them with third-party technologies which are embedded into a website). A comprehensive cookie consent solution helps website owners comply with these laws, helping them respect the rights of their website visitors, while also reducing the chances of lawsuits and non-compliance penalties. **9.4 Terms of Service** A Terms of Service Agreement limits the liability of businesses (aka helps reduce the risk of website-related lawsuits) by stating the rules for using the website. Example disclosures Third-party links: When a website offers links to third-party websites, a Terms of Service can help explain to users that the business is not responsible if a user clicks those links. So, if a third-party link brings a user to a hacked website, the Terms of Service disclosure can help prevent you from being sued. DMCA Notice: A Terms of Service agreement can also provide a DMCA notice, which helps prevent a business from being sued by providing contact information in case the website accidentally uses copyrighted material (like images or content). A Terms of Service can make many additional disclosures, but these two are the most popular and are easy ways to protect your website and your business. **9.5 Website Disclaimers** A Disclaimer is a document that helps limit your responsibilities and liabilities for your website in certain circumstances. Does your website: - Advertise third-party products or services? A Disclaimer will help you protect yourself if a user clicks on the third-party advertisement and gets a virus, is somehow injured by the product or service, or is not happy with the third-party product or service - Sell or display health products? A Disclaimer will help you protect yourself in this case if the health products do not work as they should, do not deliver the results that were expected or if the user gets injured by the health products. - Participate in an affiliate program? An affiliate program is a program whereby you list a particular link on your website and, if the user clicks on that link or purchases the products that the link displays, you receive money from the manufacturer of that product. A Disclaimer will help you comply with the affiliate program’s Terms of Service as most affiliate programs require you to provide a Disclaimer and will help you keep your user’s trust. - Provide health and fitness advice. A Disclaimer will protect you in case the user gets injured after following your health and fitness advice, much like the beginning of those exercise videos that you will watch in January of next year. - Provide information that could be seen by others as legal advice? A Disclaimer will protect you by stating that there is no attorney client relationship and that this advice is not legal advice, thus protecting you in case something goes wrong. **9.6 How to Obtain Website Policies** Dative recommends hiring a lawyer who focuses on privacy law to write website policies, monitor privacy laws, and update them when they change or new laws go into effect. If this is not feasible for Client, Dative recommends using [**Termageddon**](https://app.termageddon.com/?fp_ref=dative). Termageddon is a comprehensive website policies generator platform that updates your policies when privacy laws change, or new privacy laws go into effect, helping you stay compliant and avoid privacy-related fines and lawsuits. Dative has a relationship with Termageddon and can assist Clients with with linking those policies to the website. Client is under no obligation to utilize Termageddon. If you choose to use Termageddon’s services, your relationship will be directly with them and governed solely by their Privacy Policy and Terms of Service. **9.7 Website Policies Waiver Acceptance** By entering into this SLA with Dative, the Client acknowledges that Dative has informed the Client that applicable (state, national, or international) law may require their website to have a Privacy Policy or other legal policies in place. Dative does not provide legal advice or policies as a service and is not responsible for the Client's business complying with any applicable laws. The client acknowledges and understands that not having policies, terms, or other legal documents on their website may make them non-compliant with multiple laws. The Client further agrees to hold Dative harmless for any violations of law or acts regarding privacy, consent, data storage, or other legal requirements. --- # Dative, Inc. Master Service Agreement Effective January 1, 2014 This Master Services Agreement ("**MSA**") applies to Dative, Inc. (“**Dative**”) and customers who engage Dative for website design, development, or consulting services (each a "**Client**"). **1. DEFINITIONS** As used herein and throughout this Agreement: 1.1 “Agreement” means the entire content of this Services Agreement, the Statement of Work documents, together with any other Supplemental documents, and/or any exhibits, schedules, or attachments. 1.2. “Statements of Work \[SOW\]” means the services and Deliverables described in any document that references this agreement, details the fees for such work, and is signed by the parties (each an “SOW”). Upon signing, each SOW becomes part of this agreement. If an SOW conflicts with this agreement, the terms of the SOW control as to the work described in the SOW. 1.3 “Client Content” means all materials, information, photography, writings, and other creative content provided by the Client for use in preparing and/or incorporating the Deliverables. 1.4 “Copyrights” means the property rights in original works of authorship, expressed in a tangible medium, as defined and enforceable under U.S. Copyright Law. 1.5 “Deliverables” means the services and work product specified in the Statement of Work to be delivered by Dative to Client in the form and media specified in the Statement of Work. 1.6 “Design Tools” means all design tools developed and/or utilized by Dative in performing the Services, including without limitation pre-existing and newly developed software, including source code, Web authoring tools, type fonts, and application tools, together with any other software, or other inventions whether or not patentable, and general non-copyrightable concepts such as website design, architecture, layout, navigational and functional elements. 1.7 “Final Deliverables” means the final versions of Deliverables provided by Dative and accepted by the Client. 1.8 “Preliminary Works” means all work including, but not limited to, concepts, sketches, visual presentations, or other alternate or preliminary designs and documents developed by Dative and which may or may not be shown and or delivered to Client for consideration but do not form part of the Final Deliverables. 1.9 “Project” means the scope and purpose of the Client’s identified usage of the work product as described in the Statement of Work. 1.10 “Services” means all services and the work product to be provided to Client by Dative as described and otherwise further defined in the Statement of Work. 1.11 “Third Party Materials” means proprietary third-party materials which are incorporated into the Final Deliverables, including, without limitation, stock photography or illustration. 1.12 “Trademarks” means trade names, words, symbols, designs, logos, or other devices or designs used in the Final Deliverables to designate the origin or source of the Client's goods or services. **2. STATEMENT OF WORK** The terms of the Statement of Work shall be effective for 15 days after presentation to the Client. If the Client does not execute this Agreement within the identified time, the Statement of Work may be cancelled or subject to amendment, change, or substitution. **3. FEES AND CHARGES** 3.1 Fees. In consideration of the Services to be performed by Dative, Client shall pay to Dative fees in the amounts and according to the payment schedule set forth in the Statement of Work, and all applicable sales, use, or value-added taxes, even if calculated or assessed subsequent to the payment schedule. 3.2 Additional Costs and Expenses. The Project pricing includes Dative’s fee only. Any and all outside costs including, but not limited to, equipment rental, photographer’s costs, and fees, photography and/or artwork licenses, fonts, talent fees, music licenses, and online access or hosting fees, as well as Dative’s incidental and out-of-pocket expenses including postage, shipping, presentation materials, photocopies will be billed to Client unless specifically otherwise provided for in the Statement of Work. Client shall also pay for travel expenses, including transportation, meals, and lodging, incurred by Dative with Client’s prior approval. 3.3 Invoices. All invoices are payable upon receipt. A monthly service charge of 1.5 percent (or the greatest amount allowed by state law) is payable on all overdue balances. Client shall be responsible for all collection or legal fees necessitated by lateness or default in payment. 3.4 Failure to Pay. Dative reserves the right to withhold delivery and any transfer of ownership of any current work if accounts are not current or overdue invoices are not paid in full. All grants of any license to use or transfer of ownership of any intellectual property rights under this Agreement are conditioned upon receipt of payment in full, which shall be inclusive of any and all outstanding Additional Costs, Taxes, Expenses, Fees, Charges, or the costs of Changes. **4. CHANGES** 4.1 General Changes. Unless otherwise provided in the Agreement, Client shall pay additional charges for changes requested by Client that are outside the scope of the Services on a time and materials basis at Dative’s project hourly rate of $175 per hour. Such charges shall be in addition to all other amounts payable under the Statement of Work, despite any maximum budget, contract price, or final price identified therein. Dative may extend or modify any delivery schedule or deadlines in the Statement of Work and Deliverables as may be required by such Changes. 4.2 Substantive Changes. If the Client requests Changes that amount to a revision in or near excess of 15 percent (15%) of the time required to produce the Deliverables and/or the value or scope of the Services, Dative shall be entitled to submit a new and separate Statement of Work to the Client for written approval. Work shall not begin on the revised services until a fully signed revised Statement of Work and, if required, any additional retainer fees are received by Dative. **5. DELIVERY** 5.1 Timing. Dative will undertake commercially reasonable efforts to perform the Services within the time(s) identified in the Statement of Work. Client agrees to review Deliverables within the time identified for such reviews and to promptly either, (i) approve the Deliverables in writing or (ii) provide written comments and/or corrections sufficient to identify the Client’s concerns, objections or corrections to Dative. No response from the client regarding deliverables for three consecutive business days is deemed acceptance by the Client. Dative shall be entitled to request written clarification of any concern, objection, or correction. Client acknowledges and agrees that Dative’s ability to meet any and all schedules is entirely dependent upon Client’s prompt performance of its obligations to provide materials and written approvals and/or instructions pursuant to the Statement of Work and that any delays in Client’s performance or Changes in the Services or Deliverables requested by Client may delay delivery of the Deliverables. Any such delay caused by Client shall not constitute a breach of any term, condition, or Dative’s obligations under this Agreement. 5.2 Testing and Acceptance. Dative will exercise commercially reasonable efforts to test Deliverables requiring testing and to make all necessary corrections prior to providing Deliverables to the Client. Client, within five (5) business days of receipt of each Deliverable, shall notify Dative, in writing, of any failure of such Deliverable to comply with the specifications set forth in the Statement of Work or of any other objections, corrections, changes or amendments Client wishes made to such Deliverable. Any such written notice shall be sufficient to identify with clarity any objection, correction, change, or amendment, and Dative will undertake to make the same in a commercially timely manner. Any and all objections, corrections, changes, or amendments shall be subject to the terms and conditions of this Agreement. In the absence of such notice from Client, the Deliverable shall be deemed accepted. **6. CLIENT RESPONSIBILITIES** 6.1 Client Obligations. In addition to any assumptions or obligations in the SOW, Client acknowledges that they shall be responsible for performing the following in a reasonable and timely manner: (a) provide Client Content necessary for Dative’s performance of its services in a form suitable for reproduction or incorporation into the Deliverables without further preparation, unless otherwise expressly provided in the Statement of Work; (b) ensure that Client stakeholders are available and responsive over the course of the project; (c) ensure that all Client feedback and approvals are provided through a single point of contact; (d) Provide any necessary access and coordinate any decision-making with parties other than Dative so that Dative can perform its services. (e) final proofreading. If the Client fails to perform the Client Obligations, Dative may provide written notice specifying the failure and requesting that the Client correct the failure. If the Client does not correct the failure within ten \[10\] days of its receipt of the notice, Dative may, by written notice to the Client, stop work under the SOW and invoice for services provided through the date of work stoppage. To resume services, Dative may require an amendment to the SOW, including but not limited to project fees and schedule. In the event that Client has approved Deliverables but errors, such as but not limited to typographic errors or misspellings, remain in the finished product, Client shall incur the cost of correcting such errors. **7. INTELLECTUAL PROPERTY** 7.1 Copyright Assignment. Provided Client has complied with the terms of this agreement, and upon final payment to Dative for services, Dative shall automatically thereby grant, transfer, assign, and convey to Client all rights, title, interest, ownership, and all subsidiary rights for the Final Deliverables. Notwithstanding the foregoing, Dative retains ownership in and to all engineering, including code and database frameworks and/or any and all process files, notes, documents, or other materials created by Dative in connection with the services performed under this contract, and Dative grants Client a worldwide, nonexclusive, irrevocable license for the use of such engineering, code, and database frameworks and/or any and all process files, notes, documents, or other materials. Client further grants Dative a worldwide, nonexclusive, irrevocable license to display the written or visual content developed by Dative for Client in Dative’s portfolio and for other business and marketing purposes. 7.2 Accreditation/Promotions. Dative expressly retains the right to reproduce, publish, and display the Deliverables in Dative’s portfolios, website, or marketing materials for the purposes of recognition and promotion. To such end, Dative may describe its role in the Project and the Services provided on its website and in other promotional materials. **8. CONFIDENTIAL INFORMATION** 8.1 Non-disclosure. Each party acknowledges that in connection with this Agreement, it may receive certain confidential or proprietary technical and business information and materials of the other party, including, without limitation, Preliminary Works (“Confidential Information”). Each party, its agents and employees shall hold and maintain in strict confidence all Confidential Information, shall not disclose Confidential Information to any third party, and shall not use any Confidential Information except as may be necessary to perform its obligations under the Statement of Work except as may be required by a court or governmental authority. Notwithstanding the foregoing, Confidential Information shall not include any information that is in the public domain or becomes publicly known through no fault of the receiving party or is otherwise properly received from a third party without an obligation of confidentiality. 8.2 Non-Disparagement: Client shall, during and after participation in and use of Dative’s services, refrain from making any statements or comments of a defamatory or disparaging nature to any third party regarding Dative or any of Dative’s officers, directors, employees, personnel, agents, policies, services or products other than to comply with the law. **9. RELATIONSHIP OF THE PARTIES** 9.1 Independent Contractor. Dative is an independent contractor, not an employee of Client or any Dative affiliated with Client. Dative shall provide the Services under the general direction of Client, but Dative shall determine, in Dative’s sole discretion, the manner and means by which the Services are accomplished. This Agreement does not create a partnership or joint venture, and neither party is authorized to act as agent or bind the other party except as expressly stated in this Agreement. Dative and the work product or Deliverables prepared by Dative shall not be deemed a work for hire as that term is defined under Copyright Law. All rights, if any, granted to Client are contractual in nature and are wholly defined by the express written agreement of the parties and the various terms and conditions of this Agreement. 9.2 Dative Agents. Dative shall be permitted to engage and/or use third-party service providers as independent contractors in connection with the Services (“Design Agents”). Notwithstanding, Dative shall remain fully responsible for such Design Agents’ compliance with the various terms and conditions of this Agreement. 9.3 Design Tools. Any and all Design Tools developed during the performance of this Agreement are the sole property of Dative. Such Design Tools may constitute Dative’s Intellectual Property, and Client has the right to use such only in accordance with the terms and conditions set forth herein. 9.4 No Exclusivity. The parties expressly acknowledge that this Agreement does not create an exclusive relationship between the parties. Client is free to engage others to perform services of the same or similar nature to those provided by Dative, and Dative shall be entitled to offer and provide design services to others, solicit other clients, and otherwise advertise the services offered by Dative. **10. WARRANTIES AND REPRESENTATIONS** 10.1 By Client. Client represents, warrants, and covenants to Dative that (a) Client owns all right, title, and interest in, or otherwise has full right and authority to permit the use of the Client Content, (b) to the best of Client’s knowledge, the Client Content does not infringe the rights of any third party, and use of the Client Content as well as any Trademarks in connection with the Project does not and will not violate the rights of any third parties, (c) Client shall comply with the terms and conditions of any licensing agreements which govern the use of Third Party Materials, and (d) Client shall comply with all laws and regulations as they relate to the Services and Deliverables. 10.2 By Dative. (a) Dative represents, warrants and covenants to Client that Dative will provide the Services identified in the Agreement in a professional and workmanlike manner and in accordance with all reasonable professional standards for such services. (b) Dative further represents, warrants and covenants to Client that (i) except for Third Party Materials and Client Content, the Final Deliverables shall be the original work of Dative and/or its independent contractors, (ii) in the event that the Final Deliverables include the work of independent contractors commissioned for the Project by Dative, Dative shall have secure agreements from such contractors granting all necessary rights, title, and interest in and to the Final Deliverables sufficient for Dative to grant the intellectual property rights provided in this Agreement, and (iii) to the best of Dative’s knowledge, no part of the Final Deliverable infringes the rights of any party, and use of same in connection with the Project will not violate the rights of any third parties. In the event Client or third parties modify or otherwise use the Deliverables outside of the scope or for any purpose not identified in the Statement of Work or this Agreement or contrary to the terms and conditions noted herein, all representations and warranties of Dative shall be void. (c) EXCEPT FOR THE EXPRESS REPRESENTATIONS AND WARRANTIES STATED IN THIS AGREEMENT, DATIVE MAKES NO WARRANTIES WHATSOEVER. DATIVE EXPLICITLY DISCLAIMS ANY OTHER WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR COMPLIANCE WITH LAWS OR GOVERNMENT RULES OR REGULATIONS APPLICABLE TO THE PROJECT. **11. INDEMNIFICATION/LIABILITY** 11.1 By Client. Client agrees to indemnify, save, and hold harmless Dative from any and all damages, liabilities, costs, losses, or expenses arising out of any claim, demand, or action by a third party arising out of any breach of Client’s responsibilities or obligations, representations or warranties under this Agreement. Under such circumstances, Dative shall promptly notify Client in writing of any claim or suit; (a) Client has sole control of the defense and all related settlement negotiations; and (b) Dative provides Client with commercially reasonable assistance, information, and authority necessary to perform Client’s obligations under this section. Client will reimburse the reasonable out-of-pocket expenses incurred by Dative in providing such assistance. 11.2 By Dative. Subject to the terms, conditions, express representations, and warranties provided in this Agreement, Dative agrees to indemnify, save and hold harmless Client from any and all damages, liabilities, costs, losses or expenses arising out of any finding of fact which is inconsistent with Dative’s representations and warranties made herein, except in the event any such claims, damages, liabilities, costs, losses or expenses arising directly as a result of gross negligence or misconduct of Client provided that (a) Client promptly notifies Dative in writing of the claim; (b) Dative shall have sole control of the defense and all related settlement negotiations; and (c) Client shall provide Dative with the assistance, information and authority necessary to perform Dative’s obligations under this section. Notwithstanding the foregoing, Dative shall have no obligation to defend or otherwise indemnify Client for any claim or adverse finding of fact arising out of or due to Client Content, any unauthorized content, improper or illegal use, or the failure to update or maintain any Deliverables provided by Dative. 11.3 Limitation of Liability. THE SERVICES AND THE WORK PRODUCT OF DATIVE ARE SOLD “AS IS.” IN ALL CIRCUMSTANCES, THE MAXIMUM LIABILITY OF DATIVE, ITS DIRECTORS, OFFICERS, EMPLOYEES, DESIGN AGENTS, AND AFFILIATES (“DATIVE PARTIES”), TO CLIENT FOR DAMAGES FOR ANY AND ALL CAUSES WHATSOEVER, AND CLIENT’S MAXIMUM REMEDY, REGARDLESS OF THE FORM OF ACTION, WHETHER IN CONTRACT, TORT OR OTHERWISE, SHALL BE LIMITED TO THE NET PROFIT OF DATIVE. IN NO EVENT SHALL DATIVE BE LIABLE FOR ANY LOST DATA OR CONTENT, LOST PROFITS, BUSINESS INTERRUPTION OR FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES ARISING OUT OF OR RELATING TO THE MATERIALS OR THE SERVICES PROVIDED BY DATIVE, EVEN IF DATIVE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, AND NOTWITHSTANDING THE FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY. **12. TERM AND TERMINATION** 12.1 This Agreement shall commence upon the Effective Date and shall remain effective until the Services are completed and delivered. 12.2 This Agreement may be terminated at any time by either party effective immediately upon written notice, or if any party: (a) becomes insolvent, files a petition in bankruptcy, makes an assignment for the benefit of its creditors; or (b) breaches any of its material responsibilities or obligations under this Agreement, which breach is not remedied within ten (10) days from receipt of written notice of such breach. 12.3 In the event of termination, Dative shall be compensated for the Services performed through the date of termination in the amount of (a) any advance payment, (b) a prorated portion of the fees due, or (c) hourly fees for work performed by Dative or Dative’s agents as of the date of termination, whichever is greater; and Client shall pay all Expenses, fees, out of pockets together with any Additional Costs incurred through and up to, the date of cancellation. 12.4 In the event of termination by Client and upon full payment of compensation as provided herein, Dative grants to Client such right and title as provided for in Schedule A of this Agreement with respect to those Deliverables provided to, and accepted by Client as of the date of termination. 12.5 Upon expiration or termination of this Agreement: (a) each party shall return or, at the disclosing party’s request, destroy the Confidential Information of the other party, and (b) other than as provided herein, all rights and obligations of each party under this Agreement, exclusive of the Services, shall survive. **13. GENERAL** 13.1 Modification. This Agreement constitutes the entire agreement of the parties relating to its subject matter, supersedes all prior oral or written understanding or agreements regarding that subject matter and may not be amended, modified or cancelled except by a written instrument executed by both Dative and Client. 13.2 Waiver. Failure by either party to enforce any right or seek to remedy any breach under this Agreement shall not be construed as a waiver of such rights nor shall a waiver by either party of default in one or more instances be construed as constituting a continuing waiver or as a waiver of any other breach. 13.3 Notices. All notices to be given hereunder shall be transmitted in writing either by facsimile or electronic mail with return confirmation of receipt or by certified or registered mail, return receipt requested, and shall be sent to the addresses identified below, unless notification of change of address is given in writing. Notice shall be effective upon receipt or in the case of fax or email, upon confirmation of receipt. 13.4 No Assignment. Neither party may assign, whether in writing or orally, or encumber its rights or obligations under this Agreement or permit the same to be transferred, assigned or encumbered by operation of law or otherwise, without the prior written consent of the other party. 13.5 Force Majeure. Dative shall not be deemed in breach of this Agreement if Dative is unable to complete the Services or any portion thereof by reason of fire, weather, labor dispute, act of God or public enemy, death, illness or incapacity, or any local, state, federal, national or international law, governmental order or regulation, or any other event beyond Dative’s control (collectively, “Force Majeure Event”). Upon occurrence of any Force Majeure Event, Dative shall give notice to Client of its inability to perform or of delay in completing the Services and shall propose revisions to the schedule for completion of the Services. 13.6 Governing Law and Dispute Resolution. This Agreement shall be governed in accordance with the laws of the Commonwealth of Massachusetts without regard to its conflict of law provisions. The parties specifically consent to the local, state and federal courts located in the Commonwealth of Massachusetts. The parties hereby waive any jurisdictional or venue defenses available to them and further consent to service of process by mail. Client acknowledges that Dative will have no adequate remedy at law in the event Client uses the deliverables in any way not permitted hereunder, and hereby agrees that Dative shall be entitled to equitable relief by way of temporary and permanent injunction, and such other and further relief at law or equity as any arbitrator or court of competent jurisdiction may deem just and proper, in addition to any and all other remedies provided for herein. The prevailing party in any dispute resolved by binding arbitration or litigation shall be entitled to recover its attorneys’ fees and costs. 13.7 Severability. If any provision of this Agreement is held invalid or unenforceable, the remainder of this Agreement shall nevertheless remain in full force and effect. 13.8 Headings. The numbering and captions of the various sections are solely for convenience and reference only and shall not affect the scope, meaning, intent or interpretation of the provisions of this Agreement nor shall such headings otherwise be given any legal effect. 13.9 Integration. This Agreement comprises the entire understanding of the parties on the subject matter herein contained, and supersedes all prior and contemporaneous agreements, understandings and discussions between the parties relating to the subject matter of this Agreement. In the event of a conflict between the Statement of Work and any other Agreement documents, the terms of the Statement of Work shall control. This Agreement comprises this Basic Terms and Conditions document, and the Statement of Work. By executing the SOW, the parties hereto have agreed to all of the terms and conditions of this Agreement, and each signatory represents that he/she has the full authority to enter into this Agreement and to bind his/her respective party to all of the terms and conditions herein. --- # Preconstruction ## Get a clear roadmap for your website redesign. ### Every great build starts with a plan. Your website is no different. You wouldn't break ground without blueprints, a budget, and a timeline. A website project deserves the same discipline. Preconstruction is a structured planning engagement that defines your website's scope, strategy, and specifications before a single line of code is written. **When it's done, you'll have a complete project roadmap with scope, budget, schedule, and the confidence to move forward.** ### If you know you need a new website but don't know where to start, this is for you. This isn't a diagnostic. It's the first phase of your project. Preconstruction is for builders and architects who have decided to invest in a professional website and want to do it right. If you're still evaluating whether you can simply improve your current website, start with our [**Website Audit**](https://hellodative.com/audit). ## “I thoroughly enjoyed working with Chris and Dative.” Not only are they creative, but they are fabulous listeners. Website design is incredibly personal and Chris did such a great job bringing our vision to reality. ### Cara Meneses [Archwright Fine Home Builders](https://hellodative.com/work/archwright) Preconstruction Process ## How it Works #### From strategy to blueprint. Preconstruction is a collaborative, virtual workshop to plan your project in a single 90-minute working session. We do the research beforehand. We then work through the planning together. Finally, we deliver a complete project plan. You'll have everything you need to greenlight your website project: - Project scope and site architecture - Content strategy and page-by-page outline - Design direction and visual benchmarks - Technical specifications and integration requirements - Firm project pricing and milestone timeline ### Assess Before the workshop, we conduct a thorough review of your current website, analytics, search visibility, and competitive landscape. We come prepared with findings so your time in the session is spent on decisions, not diagnostics. ### Define We align on what success looks like for your business. More qualified leads, stronger positioning in your market, a site that reflects the caliber of your work. ### Design We determine the right approach for your specific goals, audience, and budget. Platform, structure, content strategy, integrations, and technical requirements. Every recommendation is tailored to your business. ### Deliver Following the workshop, we deliver a complete Project Plan: scope, specifications, timeline, and firm pricing for your website build. This is the document you'll reference throughout the entire build. Plan For Success ## Why Invest In Preconstruction ### Clarity. No more guessing about project scope. You'll know exactly what's being built, why, and in what order. ### Confidence. Every decision backed by research, competitor analysis, and 15+ years of building websites for firms like yours. ### Efficiency. Starting with a solid strategy enables you to build faster, spend less, and launch a website that performs from day one. ## The process was professional, collaborative, and efficient. I couldn’t be happier with the website Chris and his team built for my business. From start to finish, the process was professional, collaborative, and efficient. Chris took the time to truly understand my brand and goals and translated them into a site that looks exactly how I hoped it would—even if I didn’t fully know what that was at the outset. The design is clean, modern, and user-friendly, and I’ve already received compliments from both clients and architects. Communication was clear throughout the process, and Chris was responsive and thoughtful every step of the way. ### Robert Walker CLC Custom Builders Preconstruction Pricing ## What's it cost? Before we build, we plan. Preconstruction is a $1,495 engagement, credited in full toward your complete website redesign project. [Schedule a Call](https://hellodative.com/preconstruction-intake-form) Only 3 spots available per month. **Not sure if you're ready for a full project?** Our $697 [**Website Audit**](https://hellodative.com/audit) gives you a clear picture of where your site stands and what to fix first. If you decide to move forward with Preconstruction, your audit investment is applied as a credit. --- # Strategy Session ## Meeting Confirmed Thanks for scheduling your Strategy Session. We look forward to meeting with you. --- # Thank You Thanks for contacting us. We'll follow up shortly, and we look forward to talking with you. --- # Accessibility *Last Updated: August 06, 2019* Dative, Inc. is committed to ensuring digital accessibility for people with disabilities. We are continually improving the user experience for everyone, and applying the relevant accessibility standards. ### **Measures to support accessibility** Dative, Inc. takes the following measures to ensure accessibility of Dative Website: - Include accessibility as part of our mission statement. - Include accessibility throughout our internal policies. - Assign clear accessibility targets and responsibilities. - Employ formal accessibility quality assurance methods. ### **Conformance status** The [Web Content Accessibility Guidelines (WCAG)](https://www.w3.org/WAI/standards-guidelines/wcag/)defines requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA. Dative Website is partially conformant with WCAG 2.1 level AA. Partially conformant means that some parts of the content do not fully conform to the accessibility standard. ### **Feedback** We welcome your feedback on the accessibility of Dative Website . Please let us know if you encounter accessibility barriers on Dative Website : - Phone: 508-444-2848 - E-mail: We try to respond to feedback within 30 business days. ### **Technical specifications** Accessibility of Dative Website relies on the following technologies to work with the particular combination of web browser and any assistive technologies or plugins installed on your computer: - HTML - WAI-ARIA - CSS - JavaScript These technologies are relied upon for conformance with the accessibility standards used. ### **Assessment approach** Dative, Inc. assessed the accessibility of Dative Website by the following approaches: - Self-evaluation --- # Terms of Use *Last Updated: August 06, 2019* These Terms and Conditions of Service ("Terms", "Terms and Conditions") govern your relationship with [https://hellodative.com](https://hellodative.com/) website (the "Service") operated by Dative, Inc. ("us", "we", or "our"). Please read these Terms and Conditions carefully before using the Service. Your access to and use of the Service is conditioned on your acceptance of and compliance with these Terms. These Terms apply to all visitors, users and others who access or use the Service. By accessing or using the Service you agree to be bound by these Terms. If you disagree with any part of the terms then you may not access the Service. ## **Purchases** If you wish to purchase any product or service made available through the Service ("Purchase"), you may be asked to supply certain information relevant to your Purchase including, without limitation, your credit card number, the expiration date of your credit card, your billing address, and your shipping information. You represent and warrant that: (i) you have the legal right to use any credit card(s) or other payment method(s) in connection with any Purchase; and that (ii) the information you supply to us is true, correct and complete. By submitting such information, you grant us the right to provide the information to third parties for purposes of facilitating the completion of Purchases. We reserve the right to refuse or cancel your order at any time for certain reasons including but not limited to: product or service availability, errors in the description or price of the product or service, error in your order or other reasons. We reserve the right to refuse or cancel your order if fraud or an unauthorised or illegal transaction is suspected. ## **Availability, Errors and Inaccuracies** We are constantly updating our offerings of products and services on the Service. The products or services available on our Service may be mispriced, described inaccurately, or unavailable, and we may experience delays in updating information on the Service and in our advertising on other web sites. We cannot and do not guarantee the accuracy or completeness of any information, including prices, product images, specifications, availability, and services. We reserve the right to change or update information and to correct errors, inaccuracies, or omissions at any time without prior notice. ## **Subscriptions** Some parts of the Service are billed on a subscription basis ("Subscription(s)"). You will be billed in advance on a recurring and periodic basis ("Billing Cycle"). Billing cycles are set either on a monthly or annual basis, depending on the type of subscription plan you select when purchasing a Subscription. At the end of each Billing Cycle, your Subscription will automatically renew under the exact same conditions unless you cancel it or Dative, Inc. cancels it. You may cancel your Subscription renewal either through your online account management page or by contacting Dative, Inc. customer support team. A valid payment method is required to process the payment for your Subscription. You shall provide Dative, Inc. with accurate and complete billing information, including full name, address, state, zip code, telephone number, and valid payment method information. By submitting such payment information, you automatically authorize Dative, Inc. to charge all subscription fees incurred through your account for any such payment instruments. Should automatic billing fail to occur for any reason, Dative, Inc. will issue an electronic invoice indicating that you must proceed manually, within a certain deadline date, with the full payment corresponding to the billing period as indicated on the invoice. ## **Fee Changes** Dative, Inc., in its sole discretion and at any time, may modify the Subscription fees for the Subscriptions. Any Subscription fee change will become effective at the end of the then-current Billing Cycle. Dative, Inc. will provide you with a reasonable prior notice of any change in Subscription fees to give you an opportunity to terminate your Subscription before such change becomes effective. Your continued use of the Service after the Subscription fee change comes into effect constitutes your agreement to pay the modified Subscription fee amount. ## **Refunds** Certain refund requests for Subscriptions may be considered by Dative, Inc. on a case-by-case basis and granted in sole discretion of Dative, Inc.. ## **Content** Our Service allows you to post, link, store, share and otherwise make available certain information, text, graphics, videos, or other material ("Content"). You are responsible for the Content that you post to the Service, including its legality, reliability, and appropriateness. By posting Content to the Service, you grant us the right and license to use, modify, perform, display, reproduce, and distribute such Content on and through the Service. You retain any and all of your rights to any Content you submit, post or display on or through the Service and you are responsible for protecting those rights. You represent and warrant that: (i) the Content is yours (you own it) or you have the right to use it and grant us the rights and license as provided in these Terms, and (ii) the posting of your Content on or through the Service does not violate the privacy rights, publicity rights, copyrights, contract rights or any other rights of any person. ## **Accounts** When you create an account with us, you must provide us information that is accurate, complete, and current at all times. Failure to do so constitutes a breach of the Terms, which may result in immediate termination of your account on our Service. You are responsible for safeguarding the password that you use to access the Service and for any activities or actions under your password, whether your password is with our Service or a third-party service. You agree not to disclose your password to any third party. You must notify us immediately upon becoming aware of any breach of security or unauthorized use of your account. You may not use as a username the name of another person or entity or that is not lawfully available for use, a name or trade mark that is subject to any rights of another person or entity other than you without appropriate authorization, or a name that is otherwise offensive, vulgar or obscene. ## **Links To Other Web Sites** Our Service may contain links to third-party web sites or services that are not owned or controlled by Dative, Inc.. Dative, Inc. has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third party web sites or services. You further acknowledge and agree that Dative, Inc. shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such web sites or services. We strongly advise you to read the terms and conditions and privacy policies of any third-party web sites or services that you visit. ## **Termination** We may terminate or suspend your account immediately, without prior notice or liability, for any reason whatsoever, including without limitation if you breach the Terms. Upon termination, your right to use the Service will immediately cease. If you wish to terminate your account, you may simply discontinue using the Service. ## **Limitation Of Liability** In no event shall Dative, Inc., nor its directors, employees, partners, agents, suppliers, or affiliates, be liable for any indirect, incidental, special, consequential or punitive damages, including without limitation, loss of profits, data, use, goodwill, or other intangible losses, resulting from (i) your access to or use of or inability to access or use the Service; (ii) any conduct or content of any third party on the Service; (iii) any content obtained from the Service; and (iv) unauthorized access, use or alteration of your transmissions or content, whether based on warranty, contract, tort (including negligence) or any other legal theory, whether or not we have been informed of the possibility of such damage, and even if a remedy set forth herein is found to have failed of its essential purpose. ## **Disclaimer** Your use of the Service is at your sole risk. The Service is provided on an "AS IS" and "AS AVAILABLE" basis. The Service is provided without warranties of any kind, whether express or implied, including, but not limited to, implied warranties of merchantability, fitness for a particular purpose, non-infringement or course of performance. Dative, Inc. its subsidiaries, affiliates, and its licensors do not warrant that a) the Service will function uninterrupted, secure or available at any particular time or location; b) any errors or defects will be corrected; c) the Service is free of viruses or other harmful components; or d) the results of using the Service will meet your requirements. ## **Governing Law** These Terms shall be governed and construed in accordance with the laws of United States, without regard to its conflict of law provisions. Our failure to enforce any right or provision of these Terms will not be considered a waiver of those rights. If any provision of these Terms is held to be invalid or unenforceable by a court, the remaining provisions of these Terms will remain in effect. These Terms constitute the entire agreement between us regarding our Service, and supersede and replace any prior agreements we might have between us regarding the Service. ## **Changes** We reserve the right, at our sole discretion, to modify or replace these Terms at any time. If a revision is material we will try to provide at least 30 days notice prior to any new terms taking effect. What constitutes a material change will be determined at our sole discretion. By continuing to access or use our Service after those revisions become effective, you agree to be bound by the revised terms. If you do not agree to the new terms, please stop using the Service. ## **Contact Us** If you have any questions about these Terms, please contact us: support@hellodative.com 508-444-2848 Dative, Inc. 35 Winston Ave Bourne, MA 02532 --- # Privacy Policy Please wait while the policy is loaded. If it does not load, please [click here](https://app.termageddon.com/api/policy/TWxaQk4yeERhMU54U1dSaGRXYzlQUT09?css-compatibility=true&email-links=true&h-align=left&h-depth=3&no-title=true&table-style=accordion). --- # Love it Guarantee Terms & Conditions ADDENDUM TO MASTER SERVICE AGREEMENt #### Love it Guarantee Terms & Conditions **Parties:** Dative, Inc. ("Dative") and Client as defined in the Master Service Agreement ("MSA") and Scope of Work ("SOW"). ##### 1. INCORPORATION AND PRECEDENCE This Addendum supplements and modifies the MSA between the parties. In the event of any conflict between this Addendum and the MSA, the terms of this Addendum shall control solely with respect to the Love It Guarantee provisions. All other terms of the MSA remain in full force and effect. ##### 2. LOVE IT GUARANTEE SCOPE AND ELIGIBILITY **2.1 Eligible Projects.** The Love It Guarantee applies only to: - Website design and development projects with a minimum value of $10,000 - Projects specifically designated as "Love It Guarantee Eligible" in the Statement of Work **2.2 Excluded Projects.** The guarantee does NOT apply to: - Maintenance, hosting, or ongoing support services - Third-party integrations, plugins, or licensing fees - Projects involving pre-existing websites or significant legacy content migration - Rush projects with timelines under 30 days - Projects where Client fails to meet obligations under Section 6.1 of the MSA ##### 3. GUARANTEE TERMS **3.1 Guarantee Period.** The Love It Guarantee may be invoked at any time during the design and development process up to, but not including, the website launch date. Launch occurs when: - Client provides written approval for website to go live, OR - Website is transferred to Client's hosting environment, OR - 30 days after final deliverable acceptance without Client objection **3.2 Refund Commitment.** If properly invoked under this Addendum, Dative will refund 100% of fees paid for the specific project, excluding: - Third-party costs, licenses, hosting fees, or other pass-through expenses - Travel expenses previously incurred and approved - Change order work performed outside original scope - Any work performed after guarantee period expires ##### 4. INVOCATION REQUIREMENTS AND PROCEDURES **4.1 Good Faith Participation Prerequisite.** To be eligible for the guarantee, Client must: - Attend all scheduled review meetings and provide feedback within agreed timeframes - Respond to Dative requests for information within 5 business days - Provide all required content and materials as specified in SOW - Participate constructively in the design process for minimum of 45 days **4.2 Written Invocation Required.** To invoke the guarantee, Client must: - Provide written notice via certified mail or email to Dative's designated contact - Specifically reference the "Love It Guarantee" and this Addendum - Provide detailed explanation of dissatisfaction with specific deliverables - Allow Dative 10 business days to propose solutions before guarantee becomes effective **4.3 Cure Period.** Upon receiving invocation notice, Dative may: - Propose specific modifications to address Client concerns - Offer additional revisions within original scope - If Client rejects proposed solutions within 10 business days, guarantee becomes effective ##### 5. LIMITATIONS AND EXCLUSIONS **5.1 Scope Change Exclusion.** The guarantee is void if: - Client requests changes exceeding 15% of original project value - Client materially changes project requirements after 50% project completion - Client fails to provide required content or feedback causing project delays exceeding 30 days **5.2 Subjective Standards.** "Love" is defined as Client's reasonable satisfaction with deliverables meeting the specifications in the SOW and industry standards for similar projects. Dative reserves the right to require Client to demonstrate specific, material deficiencies in deliverables. **5.3 Bad Faith Exclusion.** The guarantee is void if Dative reasonably determines Client is acting in bad faith, including: - Requesting refund to obtain free design work for use elsewhere - Failing to provide feedback or participate in process with intent to invoke guarantee - Making unreasonable demands beyond SOW scope ##### 6. REFUND PROCESS AND INTELLECTUAL PROPERTY **6.1 Refund Timeline.** Upon effective guarantee invocation: - Dative will process refund within 30 business days - Client must return or destroy all deliverables and materials - All intellectual property rights remain with Dative **6.2 Intellectual Property Forfeiture.** If guarantee is invoked: - Client receives no rights to any designs, code, content, or materials created - Client may not use, reproduce, distribute, or create derivative works from any project materials - Client must provide written certification of material destruction/return **6.3 Confidentiality Obligations Continue.** All confidentiality obligations under Section 8 of the MSA remain in effect regardless of guarantee invocation. ##### 7. LIMITATION OF LIABILITY MODIFICATION **7.1 Guarantee Exception.** Notwithstanding Section 11.3 of the MSA, Dative's maximum liability for eligible guarantee refunds shall not exceed the total fees paid by Client for the specific project invoking the guarantee. **7.2 Consequential Damages Exclusion Maintained.** The guarantee does not create liability for any indirect, incidental, special, consequential, or punitive damages, which remain excluded per the MSA. ##### 8. MARKETING AND PROMOTIONAL RIGHTS **8.1 Guarantee Marketing.** Client acknowledges Dative may reference the Love It Guarantee in marketing materials and that successful project completion may be used in Dative's promotional materials per MSA Section 7.2. **8.2 Non-Disparagement Enhanced.** Client agrees not to make any public statements about invoking the guarantee or project dissatisfaction without first following the cure period process in Section 4.3. ##### 9. DISPUTE RESOLUTION **9.1 Arbitration Requirement.** Any disputes regarding guarantee eligibility, invocation, or refund amounts shall be resolved through binding arbitration in Massachusetts under AAA Commercial Arbitration Rules. **9.2 Preliminary Injunction Rights.** Dative retains rights to seek immediate injunctive relief for any unauthorized use of intellectual property following guarantee invocation. ##### 10. MISCELLANEOUS **10.1 One-Time Use.** Each Client entity may invoke the Love It Guarantee maximum once per calendar year across all projects. **10.2 Severability.** If any provision of this Addendum is deemed unenforceable, the remainder shall remain in effect. **10.3 Amendment.** This Addendum may only be modified by written agreement signed by both parties. --- # Report Download ## Your report is on its way. We sent the report to your email address. If you don't receive it, please email for help. ### **How to get value from this report.** We’ve worked exclusively with custom builders and residential architects across Cape Cod for 15+ years. These benchmarks come from real projects and real traffic, not national averages. - Start with organic search and referral traffic. That’s where gaps usually appear. - Compare the benchmarks to your own analytics. Look for patterns, not perfection. Ready for results? ### Reading data is easy. Acting on it is harder. Want help interpreting the data and making informed decisions? Schedule a call with our team and we'll help you make sense of this report. [Schedule a Call](https://hellodative.com/contact) ### See how you compare. We compare your website directly against the benchmarks in this report, so you can see where you’re ahead and where you’re falling behind. ### Uncover critical issues. We identify where visitors stall, drop off, or never convert, and why those breakdowns usually happen. ### Know what to fix next. You’ll leave with clear, practical next steps, not a list of vague recommendations or theory. ## Level up your website. Schedule a free, no-risk call to learn how we can increase your website traffic and convert visitors into qualified leads. [Schedule a Call](https://hellodative.com/contact) --- # Preconstruction Form ## Schedule a Call Preconstruction is the first phase of your website project. It's strategic planning before any design or development begins. Share a few details about your project. We'll reach out to schedule a quick intro call and make sure we're the right fit. --- # Message Sent ## We're off to a good start. #### Here's what happens next. We'll review your responses and reach out within 2 business days to schedule a 30-minute intro call. On that call, we'll discuss your project goals, timeline, and any questions you have about working with Dative. We'll also be honest about whether we're the right fit for what you need. If we're aligned, the next step is our Preconstruction Process, where we map out your website strategy, content, and positioning together before any design or development begins. Questions before then? Reach out to . --- # SMS Sign up for important messages and notifications from Dative. Text **START** to +1-855-439-2311 or complete the form to sign up for important messages and notifications from Dative. #### Dative, Inc. Customer SMS Policy 1\. Clients of Dative can choose to receive SMS alerts of important updates about their services provided by Dative in relation to their website. This includes but is not limited to: new contact form submissions, new email subscribers, and other form submissions. 2\. You can cancel the SMS service at any time. Just text "STOP" to the short code. After you send the SMS message "STOP" to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time and we will start sending SMS messages to you again. 3\. If you are experiencing issues with the messaging program you can reply with the keyword HELP for more assistance, or you can get help directly by submitting a Support Ticket to 4\. Carriers are not liable for delayed or undelivered messages. 5\. As always, message and data rates may apply for any messages sent to you from us and to us from you. If you have any questions about your text plan or data plan, it is best to contact your wireless provider. 6\. If you have any questions regarding privacy, please read our [privacy policy](https://hellodative.com/privacy). --- # Payment Received ## What happens next. Complete the intake form to get your audit started. Please be as detailed and descriptive as possible to ensure you get the most from your website audit. The more we know about your business and goals, the more specific and useful our recommendations will be. --- # Audit Confirmed ## Thanks, we've got everything we need. ## What happens next. We'll review your responses and complete your audit within **5 business days**. Once it's ready, you'll receive an email with your personalized video audit and action plan, along with a link to book your 30-minute strategy call. If you have questions in the meantime, reach out to . --- # The Love It Guarantee ## Love your website or get 100% money back. ### We're so confident you'll love your new website, we guarantee it. Remember the last time you paid for something and didn't get what you expected? That sinking feeling when you realize you're stuck with a purchase that doesn't deliver what was promised? We don't want you to ever feel that way about your website project. **That's why we created the Love It Guarantee.** Love your website or get 100% money back. No questions asked, no risk to you. #### Here's how it works. If you don't absolutely love the website we design for you, we won't launch it, and you'll get a 100% refund. - We‘ll guide you through our proven design process. - You‘ll provide feedback throughout the project. - We‘ll make revisions based on your feedback. - If you aren‘t happy with the website at any point prior to launch, you can get your money back. - You'll receive a 100% refund, no questions asked. #### How can we make this promise? We've been building websites for over 15 years. Our proven discovery and design process ensures we understand your business, your goals, and your audience before we write a single line of code. We have the expertise and skills to deliver you a beautiful, custom-designed website, guaranteed. Are you ready to transform your website into a lead-generating asset that authentically showcases your work—with zero risk? [Let's Get Started](https://hellodative.com/contact) ## “They have been highly responsive and fantastic to work.” We engaged Chris and his team to design our website five years ago, and haven't looked back. They delivered ahead of the deadline, and we're delighted with the results. We highly recommend them, and we believe that their pricing is very fair relative to the significant value they offer. ### Fred Bierwirth - Yes. If you don't love your website, you'll get a complete refund of all payments you've made to Dative for this project. - There isn't one. We simply believe in our process and our work. The guarantee must be invoked before the website goes live. - You can invoke the guarantee any time during the design and development process, up until the website launch date. - We'll process your refund within 30 business days, and the website will not be launched. - No. If you request a refund, you won't receive any of the design assets, code, or content created during the project. All materials remain the property of Dative unless the project is completed and paid for. - Read the complete “Love it Guarantee” [Terms & Conditions](https://hellodative.com/love-it-guarantee-terms). ## Level up your website. Schedule a free, no-risk call to learn how we can increase your website traffic and convert visitors into qualified leads. [Schedule a Call](https://hellodative.com/contact) --- # Portfolio ## Logo + Brand Design --- # Testimonials ## “The return on investment was worth every penny.” Within one day, we received a lead. Three days later, that lead became one of our most profitable clients to date. In my eyes, the return on investment was, and continues to be, worth every penny. ### Doug Mullen Mullen Building ## Chris and his team are extremely knowledgeable with SEO and AI. Between the attention to detail and thoughtful layout, the final result is beyond my expectations. I have the confidence now that if I'm going to send my website to somebody, I'm leading with my best look. ### Charlie Whitcomb [President, Whitcomb Building & Remodeling](https://hellodative.com/work/whitcomb-building-and-remodeling) ## The process was professional, collaborative, and efficient. I couldn’t be happier with the website Chris and his team built for my business. From start to finish, the process was professional, collaborative, and efficient. Chris took the time to truly understand my brand and goals and translated them into a site that looks exactly how I hoped it would—even if I didn’t fully know what that was at the outset. The design is clean, modern, and user-friendly, and I’ve already received compliments from both clients and architects. Communication was clear throughout the process, and Chris was responsive and thoughtful every step of the way. ### Robert Walker CLC Custom Builders ## The return on investment was worth every penny. After years of procrastination, I finally launched Mullen Estate Care, LLC, a full property maintenance and management company. I knew I needed to reach potential clients for this new service offering. That’s when I turned to Chris and his team at Dative, who not only designed and maintain our website but also guided us through the value of email marketing. We signed up, and one of our first email campaigns was dedicated to Mullen Estate Care, LLC. **Within one day, we received a lead. Three days later, that lead became one of our most profitable clients to date.** In my eyes, the return on investment was, and continues to be, worth every penny. ### Doug Mullen Mullen Building --- # Website Revenue Calculator ## Calculate your website's revenue potential. Your website should generate qualified leads and revenue—not just look good. Enter your project numbers below to see exactly how much revenue and profit your website could deliver this year. --- # Dative Founder Interviewed on "Right Here in Mass" Podcast Feb 18, 2026 [Press & Awards](https://hellodative.com/resources/press-awards) Chris O’Brien, Founder & CEO of Dative, was recently featured on the "Right Here in Mass" Podcast. Dative helps architects and custom builders transform their websites from a simple portfolio into a powerful sales and marketing tool. He merges his construction industry roots with 15+ years digital experience to develop award-winning websites and marketing campaigns. During the episode, he discussed: - What Dative is and what it offers - How Chris pivoted to focus on working with builders and architects - The journey of buying out his partner - Why you need to keep marketing, even when you’re busy - What a great website can do for attracting the right clientele - How people who live on the Cape and Islands can market their business in the slower seasons - Advice he has for anyone looking to get into marketing --- # How to Protect Your Online Accounts Using a Password Manager Feb 14, 2025 [Tools & Tips](https://hellodative.com/resources/tools-tips) If you're one of the 33% of Americans who have had an account hacked, you know how devastating it feels. Even worse? Most breaches happen because of reused or weak passwords. If you keep your passwords on a sticky note or spreadsheet or use the same password for multiple accounts, you are putting yourself at risk of being hacked or your accounts being compromised. #### You're only as secure as your weakest password. Your online accounts are only as secure as your weakest password. With cybercrime up 300% since 2020, using the same password across multiple sites is like putting copies of your master key under every doormat you own - once someone finds one, they have access to everything. That's why I recommend [BitWarden](https://bitwarden.com/), a secure password manager that creates and remembers strong, unique passwords for every site you use. #### A password manager helps protect your accounts from hackers. Password managers like BitWarden help you to: - Create complex, unique passwords for every site and account. - Save time by auto-filling passwords securely across all devices. - Safely share passwords with your family or co-workers. **The best part?** It takes less than 15 minutes to set up. I've recorded a quick video showing how to start with BitWarden. No technical skills required. *I don't get any commission from BitWarden. I'm sharing this because it's a critical security tool every business owner should use.* ## Level up your website. Schedule a free, no-risk call to learn how we can increase your website traffic and convert visitors into qualified leads. [Schedule a Call](https://hellodative.com/contact) --- # Website ROI Calculator Feb 16, 2024 [Tools & Tips](https://hellodative.com/resources/tools-tips) Are you a home builder or architect who wants to attract more qualified sales leads from your website? Use our free **Website ROI Calculator** today and discover the true potential of how much money your website could be making you. --- # SV Design earns Silver PRISM Award for Best Website Apr 04, 2023 [Press & Awards](https://hellodative.com/resources/press-awards) Architecture and interior design firm, SV Design, recently received a Silver PRISM Award for Best Website by the Builders and Remodelers Association of Greater Boston. ## Working with Chris at Dative has been an absolute pleasure. He’s incredibly knowledgeable, organized, and always takes the time to explain things clearly and thoughtfully. His approach is collaborative and down-to-earth, and he truly listens and makes you feel like a valued partner throughout the entire process. We couldn’t be happier with the experience and the award-winning results! ### Anne Marie Garcia [Director of Business Development, SV Design](https://hellodative.com/work/sv-design) The Beverly and Chatham-based architecture and interior design firm launched their refreshed site in 2023—and the industry took notice. SV Design knew their website needed to do more than showcase stunning photography. > Our primary goal was to invite visitors into our world of creating spaces our clients love through thoughtful design. We partnered with SV Design to create a [modern, responsive architectural website](https://hellodative.com/work/sv-design) that puts their expertise front and center. The new design features improved navigation, dedicated sections for insights and company values, and a streamlined contact process for new project inquiries. The best architecture websites don't just display beautiful spaces—they help visitors envision working with the firm. When a website clearly communicates expertise while making it simple to start a conversation, qualified leads (and awards) tend to follow. This PRISM Award reflects what happens when thoughtful design meets strategic functionality. Congrats to the entire SV Design team. Visit their award-winning website at [www.svdesign.com](http://www.svdesign.com) ## Level up your website. Schedule a free, no-risk call to learn how we can increase your website traffic and convert visitors into qualified leads. [Schedule a Call](https://hellodative.com/contact) --- # How to Set Up Domain Monitoring Mar 07, 2024 **Your domain name is your company's most valuable digital asset.** Make sure you aren't at risk of losing your domain because of outdated registration contact information or an expired billing method. In this video, you'll learn tools and tips to set up domain registration and monitoring alerts. --- # Shepley Wood Products wins Best Website Award Dec 01, 2021 [Press & Awards](https://hellodative.com/resources/press-awards) The Homebuilders and Remodelers Association of Cape Cod (HBRACC) awarded Shepley Wood Products a 2021 Silver BRICC Award for Best Website in the Excellence in Sales and Marketing category. ## “Excellent experience. Very happy we chose Dative!” Dative is local, hands-on, and came highly recommended. They had a great plan to take our redesign from concept to launch. With the new website we have seen a huge increase in customer engagement. ### Dan Whiting Shepley Wood Products The BRICC Awards recognize excellence in building, remodeling, design, sales, and marketing on Cape Cod & the Islands. Dative collaborated with Shepley‘s marketing team to design and build a custom, user-friendly website, and we are thrilled that our work was recognized with this award. ## Level up your website. Schedule a free, no-risk call to learn how we can increase your website traffic and convert visitors into qualified leads. [Schedule a Call](https://hellodative.com/contact) --- # How to Protect Your Website Content from Being Stolen Mar 18, 2024 ### **If you've ever had something stolen, you know it's a terrible feeling.** What's worse, someone could steal your website content without you even knowing it. You have likely spent time, money, and effort on your website content, whether it's professional photography or writing the perfect message and marketing copy. Now imagine someone comes along, takes your content, and posts it on their website as their own. Fortunately, several tools are available to help you monitor your website content for plagiarism. If you discover that someone stole your content, there are solutions to remedy the situation. #### **How to protect your images.** High-quality images are critical for a beautiful and effective website. This is especially true for portfolio-driven organizations like builders, designers, and architects. Sadly, it's nearly impossible to prevent someone from copying images from your website, even if you use tactics like disabling right-clicking. (Which I don't recommend, as that can create other usability and accessibility issues.) If you're highly concerned about protecting your images, adding a watermark with your logo or company name is a smart option, although often not always the most elegant. ##### [**BatchWatermark**](https://batchwatermark.com/en) If you want to go the watermark route, BatchWatermark is a free online tool for adding your logo or text to multiple images simultaneously. Another useful tactic is to perform a reverse image search. Basically, you upload your photos to a service that scans the internet to see if any other websites are using your images. ##### [**TinEye**](https://tineye.com/) [TinEye](https://tineye.com/) is the most reliable and user-friendly reverse image search tool that I've found, and they have helpful browser extensions to perform searches from any webpage. The free level only allows you to upload a single image at a time, but they offer a paid service where you can upload multiple images to a library, which will continually monitor the internet for copies and report any violations to you. ### **How to protect your written content.** When it comes to your website, content is king. Great content impacts your SEO rankings, creates engagement, and drives conversions. But writing is hard! Unfortunately, stealing your hard-earned content is as easy as "copy and paste." It can be a bit harder to track down stolen written content, especially if the plagiarized copy was edited slightly so that it's not the same text word-for-word. However, there are a few resources that can help. ##### [**Copyscape**](https://www.copyscape.com/) Copyscape has several plagiarism tools. With the free level, you can plug in a URL and it will check for duplicate (stolen) versions of your text content. They have paid plans that allow you to scan your entire website, as well as a monitoring service that automatically scans the web daily or weekly and emails you when new copies of your content are found. ##### [**Grammarly Pro**](https://www.grammarly.com/) Grammarly Pro is another option. Grammarly is a writing assistant. It helps with spelling, grammar, tone, and overall clarity. (I use it when writing emails, proposals...pretty much any time I write.) They have a really robust free plan, but upgrading to Pro gives you additional features like a plagiarism checker. ### **What to do if your content was stolen.** If you find that someone has used your copyrighted content without permission, the smart approach is to talk to a lawyer. They are the best resource for advising on legal matters like this. If you don't have a lawyer and/or hiring one would be cost-prohibitive to you, the next best thing is to send the offending party a DMCA takedown notice (free template below). DMCA (Digital Millennium Copyright Act) addresses several digital copyright issues and provides some frameworks for addressing copyright or digital content violations. ##### **Free Template: DMCA Takedown Notice** The DMCA specifies the language to be used in "notice and takedown" procedures, which I've put into this [Google Docs template](https://docs.google.com/document/d/13VGvWS_EckTJQ5Ij_K8jDXFVOyohnsd-HS2zA42yRak/edit). Just fill in your own information wherever you see text in uppercase and brackets \[LIKE THIS\]. I hope you find this useful. If you'd like some help with your website or marketing, schedule a [free Website Strategy Call](https://hellodative.com/contact). *Disclaimer: The information provided here is not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this site are for general informational purposes only.* --- # Website for Coastal Engineering Company Wins BRICC Award Nov 13, 2018 [Press & Awards](https://hellodative.com/resources/press-awards) Coastal Engineering Company just took home a BRICC Award from the Home Builders & Remodelers Association of Cape Cod. The award recognized excellence in the "Best Website" category for sales and marketing—a big win in a competitive field. ## The new website is easy to manage and has improved all our KPIs. I absolutely recommend Dative. They were great listeners, yet kept our best interest in mind and pointed out multiple technical details we would have missed. ### Ksenia Pryme Coastal Engineering Company We were honored to partner with Coastal Engineering Company in creating their award-winning digital presence. The site was designed to highlight their expertise and deep industry knowledge. In the home building industry, your website often provides the first impression for potential clients. It needs to showcase your work while generating qualified leads. This award reflects what happens when a website truly serves its purpose—attracting the right clients and authentically representing quality craftsmanship. ## Level up your website. Schedule a free, no-risk call to learn how we can increase your website traffic and convert visitors into qualified leads. [Schedule a Call](https://hellodative.com/contact) --- # Website for PSD Architects Wins PRISM Award Nov 01, 2017 [Press & Awards](https://hellodative.com/resources/press-awards) Polhemus Savery DaSilva Architects Builders (PSD) received a 2017 Silver PRISM Award for Best Website from the Builders and Remodelers Association of Greater Boston (BRAGB). ## Very positive experience. Easy to work with, responsive, and knowledgeable. We had a bad experience with another vendor who just used templates, so we appreciated the customized build-out while maintaining SEO rankings. ### Alison Farias PSD Architects-Builders The PRISM Awards recognize the finest projects and outstanding achievements of builders, developers, project owners, architects, land planners, marketing/advertising firms, interior designers, remodelers, and other professionals in the home building industry. Dative was honored to collaborate on this project with Vervaine Design Studio as the project development partner. ## Level up your website. Schedule a free, no-risk call to learn how we can increase your website traffic and convert visitors into qualified leads. [Schedule a Call](https://hellodative.com/contact) --- # What Is GEO/AIO and why does it matter for builders & architects? Jan 12, 2026 [Strategy](https://hellodative.com/resources/strategy) ## Focusing on SEO alone won't cut it anymore. The search landscape is changing quickly. Instead of people using traditional search engines like Google, they are turning to AI-powered tools like ChatGPT, Perplexity, and Gemini to get their questions answered. These AI platforms synthesize answers from multiple websites. They may cite your expertise or ignore you entirely based on the quality and structure of your website content. This shift is called **GEO** (Generative Engine Optimization) or **AIO** (Artifical Itelligence Optimization). And for builders and architects, it changes how prospects find and evaluate your firm. ### What is GEO / AIO? AI models don't focus on specific webpages. Instead, they synthesize information and decide which brands to mention, which firms to recommend, and which sources to trust. **GEO** and **AIO** focus on becoming the source AI references when answering questions. If your website lacks structure, clarity, and demonstrated authority, AI skips it. ### How is GEO different from traditional SEO? **Traditional SEO** is about ranking in search results for certain keywords or phrases. The goal is to earn clicks by appearing high in search results, which send traffic to your site. SEO optimizes for keywords, backlinks, and rankings. AI tools work differently. They aim to answer questions by synthesizing information from multiple sources and providing direct answers–not just links to websites. GEO optimizes for clarity, credibility, and machine understanding. AI ignores clever headlines and marketing fluff. It evaluates the same signals your clients do: clear explanations, consistent language, structured information, and demonstrating expertise. ### Why does GEO/AIO matter for builder & architect websites? Your prospects are already asking AI questions like, "Who are the best custom home builders on Cape Cod?" or "What should I look for in a residential architect?" If AI doesn't recognize your firm as a credible answer, you don't exist. This is a huge risk, especially in the luxury construction and architectural space where everything is based on trust and reputation. A website that only looks good is no longer enough. It must explain your process, educate prospects, and signal authority to both humans and machines. ### How can Dative improves your website's AI visibility? Many agencies aren't paying attention to AI optimization yet. Others are scrambling to decode AI algorithms and find shortcuts. That approach fails because AI systems, like search engines before them, constantly evolve to reward quality over short-term manipulation. Instead, we focus on fundamental tactics that work for both people and algorithms. The same principles that help prospects understand your value and trust your expertise also help AI systems recognize your site as authoritative. With this solid foundation, we can adapt to the ever-changing AI landscape and keep your website outperforming your competitors. #### 1. Strategic content creation. Many builders and architecture firms only talk about themselves on their websites. High-performing sites that rank well in AI answer the real questions that your ideal prospects are asking. We help clients publish content that explains their process clearly, addresses real buyer concerns, uses plain language instead of industry jargon, and demonstrates expertise through specificity. AI models favor first-hand knowledge, expertise, and authority. So do your prospects. #### 2. Well-structured data and code. AI is smart, but it needs structure to understand meaning and context. We build websites with clean HTML, proper schema for organizations and projects, logical page hierarchy, and LLM-friendly standards like llms.txt files. These elements tell AI systems what content matters and how to interpret it. #### 3. Performance optimization. AI systems favor sites that are easy to crawl, load, and interpret. We optimize websites to be fast-loading, mobile-friendly, and meet current accessibility guidelines (WCAG). Our websites consistently score top marks in Performance, Accessibility, Best Practices, and SEO as measured in Google PageSpeed Insights. These improvements reduce bounce rates, improve user experience, and increase the likelihood AI uses and references your content. Good performance is no longer optional—it's a trust signal. #### 4. Research, reporting, and guidance. AI optimization requires different measurement than traditional analytics. You need to know where and how AI tools reference your firm, what they say about you, and what questions they can't answer with your current content. We help clients track where their brand appears in AI-generated responses, monitor brand sentiment and accuracy, and identify gaps in content AI expects but can't find. Then we provide reporting that shows exactly how your website is performing—not just raw data dumps, but clear insights you can actually use. Our reports show you what's working, what's not, and why it matters to your business. From there, we give you specific guidance on what to improve: which pages need restructuring, what content to add, and how to demonstrate expertise more effectively. The goal isn't dashboards for their own sake. It's understanding where you stand and knowing exactly what to do next. ### Let's optimize your website for AI. **GEO/AIO is the evolution of traditional SEO.** To win this game, builders and architects need to explain their value clearly, publish useful and specific content, invest in strong technical foundations, and treat their website as a lead-generating business asset. That's where Dative can help. We build sites that work for both search engines and AI tools because they're built on the same fundamentals: clarity, credibility, and demonstrating your expertise. **Ready to dominate AI-driven searches?** [**Let's talk.**](https://hellodative.com/contact) ### Test Your AI Visibility in 5 Minutes Most builders and architects have no idea how AI tools represent their firm, or if they appear at all. **Here's how to find out.** Copy each prompt below into ChatGPT or Perplexity, replace the bracketed text with your information, and discovery if, and how, you show up in AI searches. **Prompt 1: Direct Brand Query** *What is \[Your Firm Name\] known for? Include their location, services, and specialization.* **Prompt 2: Local Market Search** *Who are the best \[custom home builders/ residential architect\] in \[Your Region\]?* **Prompt 3: Service-Specific Query** *I'm looking for a residential architect in \[Your Area\] who specializes in \[Your Specialty—e.g., modern coastal homes\]. Who should I consider?* **Prompt 4: Process/Education Query** *What should I expect during the custom home building process in \[Your Area\]? What are typical timelines and costs?* **Prompt 5: Comparison Query** *Compare \[Your Firm Name\] and \[Competitor Name\] for a custom home project in \[Your Area\].* ## Chris and his team are extremely knowledgeable with SEO and AI. Between the attention to detail and thoughtful layout, the final result is beyond my expectations. I have the confidence now that if I'm going to send my website to somebody, I'm leading with my best look. ### Charlie Whitcomb [President, Whitcomb Building & Remodeling](https://hellodative.com/work/whitcomb-building-and-remodeling) FAQ ## Questions About GEO/AIO - Yes. GEO and AIO are evolutions of SEO, not replacements. Traditional search engines still drive significant traffic, and the fundamentals that work for SEO (clear content, strong technical foundations, authority) also work for AI optimization. The best strategy addresses both. - It depends on your starting point. Structural improvements like schema markup and site architecture can show impact within weeks. Content development and authority building take 3-6 months. Unlike traditional SEO, there's no reliable way to track rankings, so we measure by monitoring AI-generated responses and analyzing which sources AI tools reference. - Focus on ChatGPT, Google AI Overviews, and Perplexity—these are the most widely used for research. The good news: optimization principles are universal. AI systems evaluate content similarly, so improvements for one tool typically benefit all of them. - We build AI optimization into custom sites from the ground up. Our approach treats GEO and AIO as foundational strategy, not an afterthought—starting with information architecture, content structure, and schema implementation during the design and development phase. If your current site wasn't built with these principles, optimization often means rebuilding. We focus on new custom builds for builders and architects who want websites engineered for both human prospects and AI systems from day one. - We query AI tools with questions your prospects ask and track whether your firm appears in responses, how you're described, and whether the information is accurate. We also monitor which competitors appear, identify content gaps, and measure changes over time. This isn't as clean as tracking search rankings, but it shows real-world visibility. - AI citations build awareness and credibility but don't guarantee traffic. The goal is to be recognized as an authority while ensuring your website remains compelling enough that prospects visit directly. Strong GEO optimization positions you in AI responses; strong website fundamentals convert that visibility into leads. - No. The core principles—clear content, proper structure, demonstrated expertise—don't require large budgets. What matters is strategic focus and consistent execution. Smaller firms often have an advantage because they can be more nimble and specific in their content, which AI tools value. ## Show up in AI searches. Schedule a call to discovery how your website performs in AI and what to optimize so qualified prospects find you first. [Schedule a Call](https://hellodative.com/contact) --- # 5 Content Fixes to Boost Website Engagement Feb 21, 2025 [Content Marketing](https://hellodative.com/resources/content-marketing) ##### First Impressions are Everything When someone lands on your website, you have under **15 seconds** to capture their attention before they click away. That's not much time to make an impression, especially considering the average person spends over 4 hours online each day–browsing websites, shopping, scrolling social media, and managing an endless stream of emails. ##### So how do you make your website stand out? In this article, you’ll learn 5 tips to make your website more engaging and “sticky” so visitors stay longer. **The best part?** These aren’t complex redesigns or technical changes–they’re simple but powerful adjustments to your messaging that can transform how visitors interact with your website. ##### Why bother improving your website? As noted in this [Forbes article](https://www.forbes.com/sites/forbestechcouncil/2015/11/19/good-ux-is-good-business-how-to-reap-its-benefits/), research shows that every dollar invested in user experience returns up to $100 in benefits. **That’s a 9,900% return on investment.** the problem ## Why Visitors Leave Your Website in 15 Seconds Let’s look at three key challenges that are impacting your website. ### 1. Your visitors are distracted. Research shows people only read about **30%** of the words on any web page. Instead of reading, visitors scan your pages looking for specific trigger words that catch their attention. If they don’t find what they’re looking for quickly, they’re gone. ### 2. Your visitors are self-centered. Your visitors aren’t interested in how long you’ve been in business or your company certifications–unless it’s helping them solve their problems. What they care about is themselves. ### 3. Your visitors need to be guided. Think of your website content like highway signs. It needs to clearly tell visitors if they’re on the right path. And it needs to provide compelling calls to action so they know exactly what to do. Being clever might win awards, but being clear wins customers. ##### “On average, we spend fewer than 15 seconds on most of the web pages we click.” *–Smart Brevity: The Power of Saying More with Less* How to fix it ## 5 Tips to Transform Your Website Content We’ve put together 5 simple but powerful tips to make your website more engaging and “sticky.” These are the same strategies I’ve used to help clients increase their average time on site by **150%**. #### 1. Write Customer-Focused Content The first step is to understand who your website visitors are and what they are looking for. All the other changes build on this customer-centric approach. - **Shift the perspective.** Instead of talking about **yourself** ("we, our"), speak directly to your **audience** ("you, your"). - **Provide value first.** Focus on **outcomes** your customers will experience or the value you offer. - **Take the Lead.** Provide clear **calls to action** so visitors know what to do next. ###### **Example of Customer-Focused Content** Imagine you need help hiring a marketing director, so you visit the websites of two different recruiting firms. - **Recruiting Firm A** *“We help our clients fulfill key staffing positions through our extensive network of experienced and qualified candidates.”* - **Recruiting Firm B** *“Staff your key positions quickly with qualified employees, guaranteed.”* **Firm B** wins every time because they focus on your problem, not their own capabilities. Did you even finish reading Firm A’s tagline? #### 2. Use Clear Headlines and Titles Think of your headlines like highway signs. When someone’s driving by at 60 miles per hour, they need to understand quickly if they are on the right path to what they are looking for. - **Summarize key topics.** Write headlines that can stand alone and summarize sections of content. - **Get to the point.** Front-load the benefit or main point in the first few words. - **Be crystal clear.** Use simple, direct language. Never sacrifice clarity by being clever or cute. #### 3. Make Your Content Scannable As mentioned earlier, visitors don't read–they scan. Ensure your content is formatted to make it easy for your visitors to quickly scroll through your web page and understand what it's all about. - **Keep it short and sweet.** Break long paragraphs into 2-3 line chunks, and favor simple words that are easily understood. - **Format text to make it interesting.** Use bullet points to list information and **bold text** to highlight key ideas. - **Give your content (and visitors) room to breathe.** Leave plenty of white space so the content doesn't feel cramped or overwhelming. #### 4. Edit Your Content to be Laser-Focused Considering that people only read 30% of words on a website, it’s critical that every word counts. Here are some ways to make your messaging as effective as possible. - **Make it make sense.** Avoid industry jargon and acronyms like “We have a 30% ARPCA.” What? If your visitor has to guess what something means, it will only confuse them. - **Remove the “ROT.”** Eliminate any content that is Redundant, Outdated, or Trivial. If the content doesn’t directly serve your message or add value to your visitors, take it out. - **Write how you speak.** Practice reading your content out loud, or have a colleague read it to you. Does it sound natural or forced? Does it have a conversational flow? #### 5. Test, Rewrite, Repeat Once you've completed Steps 1-4, test your website content with someone you trust. It is better to get honest feedback and fix it rather than just hope it makes sense to your visitors. - **Run a 15-second test.** Have a friend or colleague scan your website for 15 seconds. Then, close the browser window. - **Get their first impressions.** Ask them what they remember from your website and what caught their attention. - **Compare the results to your goals.** Did what they recall match what you wanted to communicate? Did they “get it?” - **Repeat and revise.** Repeat this test with 2-3 more people to find problems that multiple testers encounter. Those common issues are likely more important than one-off feedback or outliers. Get Started ### Next Steps to Improve Your Website Content Want more engaged visitors who stay longer and take action? **Start with this simple three-phase plan.** These steps will put you on the path to better engagement right away. But keep in mind that improving your website is an ongoing process. Don’t expect to just check the box and move on. ### Phase 1 ###### **Quick-Scan Your Website** Take 15 minutes today to review your website's content. Open it up and pretend you're a first-time visitor. Can you immediately tell: - What you offer? - Who it's for? - Why they should care? - What to do next? ### Phase 2 ###### **Upgrade Your Content** Next, schedule time to work through this 5-step guide. You can do this yourself, but collaborating with colleagues, your marketing team, or a professional copywriter will deliver the best results. Once you’ve updated the content, publish the changes on your website. ### Phase 3 ###### **Monitor and Optimize** Review your website's performance with your marketing or web team every 1-3 months. Look at the analytics to understand what’s working and what needs to be fixed. Keep a prioritized list of website updates, improvements, or new features you'd like to add. Focus first on the items that add the most value to your visitors. Learn More ### Additional Resources Want to take a deeper dive? Here are several resources that we use and love for mastering website engagement, from copywriting to usability testing. **Books** - [Don’t Make Me Think: A Common Sense Approach to Web Usability](https://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp/0321965515) - [Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems](https://a.co/d/ad94wWM) - [Smart Brevity: The Power of Saying More with Less](https://www.amazon.com/Smart-Brevity-Power-Saying-More/dp/1523516976) - [Building a StoryBrand: Clarify Your Message So Customers Will Listen](https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329) **Websites & Software** - [**Copyblogger**](https://copyblogger.com/) A wealth of content marketing tips and articles - [**Nielsen Norman Group**](https://www.nngroup.com/) An industry leader in user experience articles, reports, and more. - [**HubSpot Academy**](https://academy.hubspot.com/courses/content-marketing) Free courses on a range of topics like content marketing and SEO. - [**Kolenda**](https://www.kolenda.io/bonus-area) Action-packed guides, tips, and courses about persuasive design. - [**Masterful**](https://copyhackers.com/) Conversion-focused copywriting articles, books, courses, workshops. - [**Useberry**](https://www.useberry.com/) User experience platform for testing website design and content. ### Have questions? We are here to help. [Contact us](https://hellodative.com/contact), and we’ll get back to you within two business days (or sooner). #### About Dative Based on Cape Cod, we help builders and architects increase qualified leads through custom websites and strategic SEO. - [Learn more about Dative](https://hellodative.com/about) and how we work. - Explore our [process for custom website design.](https://hellodative.com/website-design) - See our [SEO (search engine optimization) services.](https://hellodative.com/seo) - View our portfolio of [award-winning websites for builders and architects](https://hellodative.com/work). - Check out our [website hosting & support plans](https://hellodative.com/support). ## “Dative consistently impresses us with their exceptional service and strategic insight.” Dative has been our trusted web partner for years. Their responsiveness is unmatched, and their advice has been invaluable to our organization. Dative is committed to excellence, and we’re grateful for this ongoing partnership. Highly recommend! ### David Kuehn Cotuit Center for the Arts ## Level up your website. Schedule a free, no-risk call to learn how we can increase your website traffic and convert visitors into qualified leads. [Schedule a Call](https://hellodative.com/contact) --- # Track Your Brand Keywords with Google Alerts Jan 26, 2025 [Tools & Tips](https://hellodative.com/resources/tools-tips) ## What are branded keywords? "Branded" keywords include your exact company name, service, products, or variations of these things. #### Why do branded keywords matter? Branded phrases are **high-value keywords** – the person searching already knows who you are and wants to learn more. For example... - Someone searching "Cape Cod web design" is shopping around. - Someone searching "Dative web design" is looking for my company specifically. Chances are, the branded search is a better-qualified prospect who is more likely to hire me. #### More than just web searches. Your brand keywords appear in places beyond Google searches. People mention your brand in: - Reviews across different websites - Industry blog posts and discussion forums - Competitor comparisons - Social media posts Missing these mentions means missing opportunities to respond, share positive feedback, or address concerns. #### Track your keywords with Google Alerts. [Google Alerts](https://www.google.com/alerts) is a free tool that tracks keywords you want to monitor and emails you when those words are mentioned anywhere online. Google Alerts will help you: - Discover who's talking about you - Find and share positive reviews - Address customer feedback quickly - Keep tabs on competitor mentions - Monitor industry discussions Of course, you don't have only to track branded keywords. You could track mentions of other keywords like your competitors, or words and phrases related to your services or products. Start monitoring your keywords using [Google Alerts](https://www.google.com/alerts) today. ## Level up your website. Schedule a free, no-risk call to learn how we can increase your website traffic and convert visitors into qualified leads. [Schedule a Call](https://hellodative.com/contact) --- # Websites That Work: A Guide for Builders and Architects Mar 01, 2025 [Strategy](https://hellodative.com/resources/strategy) - - [The Problem With Many Websites](#problem) - [Key Website Essentials](#essentials) - [Builder Website Must-Have Elements](#for-builders) - [Architect Website Must-Have Elements](#for-architects) - [Getting Leads From Your Website](#lead-generation) - [Custom Design vs. Template Website](#custom-vs-template) - [Common Website Mistakes to Avoid](#common-mistakes) - [Next Steps: Your Website Action Plan](#action-plan) - [Frequently Asked Questions](#website-faqs) ## The problem with many builder and architecture firm websites. Your website isn't just a digital brochure—it's often the first impression potential clients have of you, your brand, and your work. In fact, **85%** of people do research online before making a purchasing decision. ##### Yet most builders and architects lose potential clients because their websites fail to convert visitors into leads. With **15+ years** of experience building [custom websites for architects and home builders](https://hellodative.com/website-design), we've identified the elements that separate great, lead-generating websites from the rest. This guide will show you how to transform your website into your most effective marketing asset. ## Website Essentials for Design & Build Professionals Before diving into specific recommendations for builders or architects, let's establish the essential elements that make any website effective. ### Fast loading times. A site that takes over 3 seconds to load loses **40%** of visitors. Image-heavy portfolios create unique challenges, but there's no excuse for slow loading times. ### Optimized for mobile. Easy access from mobile devices is critical. Over **60%** of potential clients will view your site on mobile first. Your stunning portfolio means nothing if it doesn't display properly on smartphones. ### Clear, easy navigation. Visitors should find what they're looking for in **3 clicks** or less. Organizing your sitemap to align with your visitors' needs will ensure a good user experience and lower your bounce rate. ### Strong visual hierarchy. Editorial-style layouts, smart typography, white space, and carefully art-directed images and graphics create an immersive experience for your visitors that tells your story. Home Builders ## For Custom Home Builders: Converting Visitors to Clients The construction industry is tough. As a builder, your website needs to showcase your craftsmanship, approach, portfolio, and what makes your company different. On top of that, you're competing to show up in Google searches against other custom home builders and industry directories like Houzz. **So how do you make your website show up and stand out?** ### Must-have elements for home builder websites. - **Robust project galleries.** Help website visitors explore a wide range of your past projects to get inspired. If they can see finished work that is similar to their vision, it will build confidence that you can handle their job successfully. Even better: include customer testimonials to build social proof. - **Clear explanation of your building process.** Reduce anxiety about the unknowns for clients building their first custom home. By educating prospects on your approach you'll start to build a relationship with them early, which will only benefit the rest of the project. - **Detailed information about the services you offer.** Be clear about what you do (and don't do) to avoid unqualified inquiries from people looking for something that you don't offer. Ideally, have a dedicated landing page for each service offering to help improve your SEO for those keywords and make it easier for prospective clients to find you. - **Price range indicators.** You don't need exact numbers, but be transparent. Giving budget ranges like "Custom homes start at..." or "Kitchen remodels range from..." will set realistic expectations early and improve the quality of your website leads. - **Behind-the-scenes construction photos.** These help you demonstrate your company's commitment to quality and attention to details. This is especially true if you aren't able to stage homes for professional finished photography. In-progress photos or video work great on social media, too. ### Key takeaways for home builders. A person building a custom home is making a massive financial and emotional investment. Your website needs to address their fears directly. Alleviate their concerns with content that will answer questions like, “Am I making the right choice hiring this builder?” The most effective builder websites include a detailed breakdown of your process, robust client testimonials, and information about your company's history and team. Architects ## For Architects: Showcasing Your Vision & Expertise Architects face a different challenge online. You're selling both technical expertise and creative vision—qualities that aren't always easy to communicate digitally. ### Must-have website elements for architecture firms. - **Well-organized and diverse portfolio.** Show a full range of projects while allowing visitors to easily sort or filter down by the type of work they are most interested in. - **Your design philosophy and approach.** What makes your firm's design aesthetic and process unique? These intangible qualities can be hard to capture. Ensure your message aligns with your brand and resonates with your audience. - **Recognition and publications.** Build credibility and social proof through press, awards, and other industry recognition. Have dedicated pages on your website where you celebrate and promote this type of content. - **Case studies and deeper insights.** Showcase problem-solving skills and client collaboration. It's **easy** to show off a beautiful finished home in your portfolio–but it's **powerful** to show the behind-the-scenes work that went into the project. - **Explanation of services and deliverables.** Many clients don't understand what architects actually provide. Break down in detail the tangible aspect of what working with you will be like and what your client can expect. Transparency and clear communication always win. ### Key takeaways for architects. Potential clients are often intimidated by the design process. They fear being pressured into styles they don't want or ending up with impractical spaces. Effective websites for architectural firms or studios address this by showcasing the collaborative nature of the design process. Include client testimonials about how you listened to their needs and translated them into functional, beautiful spaces. ## Lead Generation ## Website Lead Generation for Builders & Architects Having a beautiful website doesn't mean much if it doesn't generate qualified leads from potential new clients. Whether you are a design/build firm, general contractor, or architect, your websites need a few key components to convert visitors into leads. ##### Strategic calls-to-action (CTAs). Place CTAs throughout the site, not just on your contact page. For example, on a portfolio page you can include a CTA like "Planning a similar project? Let's talk about your vision." Rather than use a generic CTA on every page, tailor the CTA text to the context of each page. ##### Contact forms that qualify leads. Ask key questions about project type, timeline, budget range, and location. This helps ensure alignment between your prospects’ expectations and the services you offer. It can also weed out people just looking for a quick estimate to compare prices. ##### Social proof in multiple formats. When potential clients see that others have trusted you with their projects and you can deliver on what you promise, they're far more likely to reach out. Consider including: - Client testimonials with full names and photos when possible. - Industry awards and recognition. - Professional association memberships. - Statistics like years in business or number of completed projects. ##### Resources that convert visitors into leads. Not everyone who visits your website is ready to contact you to discuss their project. But many of them are interested in learning more about working with you. So how can you convert those visitors into prospects? **Lead magnets are a free, valuable resource offered on your website in exchange for contact information.** Your Lead Magnet could be a guide, checklist, worksheet, calculator, e-book, or other information product your visitor finds interesting or valuable, such as: - "Questions to Ask Before Hiring a Builder" - "Understanding the Architectural Design Process" - "Custom Home Building Timeline Guide" - "Budget Planning Worksheet" Lead magnets build trust while establishing your expertise. By requiring an email address to access these resources, you create opportunities for follow-up communication that turns prospects into clients. Website Design Options ## Custom vs. Template: which is right for you? One of the biggest decisions you'll face when creating or redesigning your website is whether to invest in a custom-designed site or use a template platform like Wix or Squarespace. Before we get into the specific pros and cons of custom vs. template, you should ask yourself this important question: **Do you want to rent or own your website?** With a custom website, you own the asset completely. With template platforms like Wix or Squarespace, you're essentially renting digital space. This is a fundamental but critical distinction that impacts not just how your website looks but also how it performs as a business asset. ### **Custom Websites** **Pros** - Complete control over the website’s design and functionality. - Total ownership of codebase and website assets. - Customizable portfolio presentations that showcase your unique work. - Unlimited potential for future growth and changing business needs. - Superior SEO capabilities for local search market dominance. - Ability to create distinctive user experiences that convert. **Cons** - Higher initial investment (though often better long-term value). - Somewhat longer development timeline. - Requires professional support for major updates. ### **Template Websites** **Pros:** - Lower initial cost (though ongoing subscription fees add up). - Faster initial launch timeframe. - Basic hosting and infrastructure included. - Simpler DIY updates for minor content changes. - Adequate for businesses just starting out. **Cons:** - Generic, template-based designs make it harder to stand out. - Technical limitations can restrict customization. - No true ownership–you’re renting your online presence. - Limited control over user experience and lead generation features. - Difficult to migrate away from as your business grows. ### How do I choose between a template or custom-designed website? This decision impacts both your initial investment and long-term business growth. Ask yourself these critical questions: - **What are my business goals?** Are you looking to simply establish an online presence, or create a powerful marketing engine that generates qualified leads? - **What's my competitive landscape?** In a crowded market, your website can be what sets you apart from your competitors. - **What are my investment expectations?** While templates have lower upfront costs, custom sites often deliver better ROI for architecture and builders. - **What's my client profile?** If you target high-end custom projects, your website should reflect the same level of craftsmanship and attention to detail. - **How important is customization?** Custom sites give you complete ownership of your digital presence without being tied to a platform's limitations. - **What's my timeline?** Templates can launch faster (2-4 weeks), while custom sites typically require 3-4 months of development. ##### Remember: your website represents your brand online. For most builders and architects, winning just one additional project through a high-performing website can deliver a **5-10x** return on investment. Issues to Avoid ## Common Website Mistakes in the Design & Build Industry Be sure to avoid these common issues that we frequently see on builder and architect websites. - **Portfolio overload without strategic organization.** Showing everything you've ever built without categorization overwhelms visitors. Instead, organize your projects strategically and make it easy for visitors to explore your work. - **Lack of clear process explanation.** Clients fear the unknown—explain your approach step by step. Showing you have a clear process instills confidence in prospective clients. - **Missing or weak calls-to-action.** Don't assume visitors know what to do next. Provide them guidance and clear expectations. No one wants to fill out a form and wonder what happens next. - **Outdated content.** If your most recent project or news article is from 2018, prospective clients will wonder if you're still in business. - **Failure to demonstrate specialization.** In a crowded market, generalists struggle to stand out. Highlight your unique capabilities or experience. - **All beauty, no substance.** Gorgeous photos need context—explain challenges overcome and unique solutions. Write articles or insights to showcase your expertise. - **No human element.** People hire people. Show your team and your brand’s personality so prospective clients are excited to work with you. - **Not optimizing your images.** Ensure your website images are scaled to load quickly and are renamed appropriately to remove any references to the client's name or address. Get Started ## Next Steps: Your Website Action Plan ### Ready to transform your website? Whether you're a builder showcasing craftsmanship or an architect communicating design vision, your website should make it easy for the right clients to find you and take the next step. Follow this process to take your website from being overlooked and outdated to an effective sales and marketing machine. Your website works 24/7 and is often the first point of contact for potential clients. It should be an investment that pays for itself many times over through qualified leads. **Want to discuss your project with our team?** [Schedule a free Discovery Call](https://hellodative.com/contact). ### Evaluate Your Current Site Start by honestly assessing what's working and what isn't. - Does it clearly communicate what makes you different? - Is it generating qualified leads consistently? - Does it showcase your best and most relevant work? - When was it last updated? ### Gather Compelling Content The foundation of an effective website is quality content. - Professional project photography - Client testimonials with specific results - Team information that builds trust - Process documentation that educates prospects ### Set Clear Goals Define what success looks like with measurable objectives. - Number and quality of monthly inquiries - Types of projects you want to attract - Geographic or service focus areas - Conversion metrics that matter to your business ### Choose the Right Partner Your website developer should understand your industry. - Experience with builders and architects - Portfolio of lead-generating websites - Clear development process and timeline - Strategic approach, not just technical skills ### Maintain and Optimize Websites need ongoing attention to perform at their best. - Regular portfolio updates with new projects - Content refreshes that improve SEO - Performance monitoring and technical maintenance - Data analysis to guide continuous improvement FAQ ## Frequently Asked Questions - For custom home builders and architects, website investment typically falls into three levels. **Standard: $10,000-$15,000** - Professional, mobile-friendly design - Basic portfolio functionality - Content for 5-7 core pages - Simple contact forms **Advanced: $15,000-$25,000** - Advanced portfolio with filtering capabilities - Project spotlights with detailed case studies - Content strategy and copywriting - SEO optimization - Advanced lead capture forms **Expert: $25,000-$50,000+** - Custom functionality (project calculators, etc.) - Advanced animations and interactions - Content marketing (blog, resources section) - CRM integration and automations - Ongoing maintenance and updates The right investment depends on your business goals, competition in your market, and average project value. Remember: You only need to win one additional project to recoup your website investment. - A custom website is particularly valuable for builders and architects because: - **Your visual work is your primary selling point**: Templates often limit how you can showcase your portfolio. - **Your projects have higher values than most industries**: Winning just one additional project can deliver 10-20x ROI on your website investment. - **You need to differentiate from competitors**: Custom design helps you stand out in a crowded and competitive market. - **Your client journey is complex**: Custom sites can better nurture prospects through longer decision cycles. - **Industry-specific functionality:** Features like interactive portfolios, project calculators, and virtual tours require advanced customization. The decision ultimately depends on your growth goals. If you're booking all the work you can handle through referrals, a template site may suffice. If you're looking to grow or attract higher-value projects, custom is typically the better investment. - Custom website projects typically follow this timeline: - **Discovery & Planning:** 2-4 weeks - **Design:** 4 weeks - **Development:** 4 weeks - **Content & Refinement:** 2-4 weeks - **Testing & Launch:** 2 weeks **Total: 14-18 weeks** from kickoff to launch The most common delay is waiting for portfolio content—professional photography, project details, and client testimonials. We recommend beginning to gather these materials before the project starts to ensure timely delivery. - At Dative, we [design and build custom websites using Craft CMS](https://hellodative.com/website-design). This allows your website to be truly unique and not limited by cookie-cutter templates or themes. It also allows us complete control over the code and hosting environment, ensuring your website is fast, secure, and optimized for performance and search engines. We also offer [professional website hosting & support](https://hellodative.com/support) as well as ongoing [search engine optimization services](https://hellodative.com/seo). ## Level up your website. Schedule a free, no-risk call to learn how we can increase your website traffic and convert visitors into qualified leads. [Schedule a Call](https://hellodative.com/contact) --- # Use Story Sticks to Save Time and Reduce Errors Mar 28, 2025 [Tools & Tips](https://hellodative.com/resources/tools-tips) My first job out of high school was at a sign company. We'd often have a project where we would need to make 10-20 copies of the exact same sign. For example, we would make a bunch of 18"x24" signs for a contractor to put on his job sites. This process would involve placing the vinyl graphics onto the piece of aluminum, measuring it to ensure it's in the right position, and then applying the graphics to the substrate. Every sign had the **exact** same measurements for where the graphics needed to be placed, so it would be tedious to measure each by hand. Instead, we used an old woodworking secret... #### **A story stick.** A story stick is a piece of wood with markings to indicate certain measurements. It "tells the story" of that stick's specific job or purpose. I would measure the first sign with a tape measure, get those numbers, and transfer them to the story stick. Then, for all the other signs, I'd just reference the story stick. **The story stick is a way to streamline a repetitive process in order to save time and reduce errors.** Now that I [design and build websites](https://hellodative.com/website-design), I no longer use a physical story stick. But, I do have a number of tools that I use for the same purpose. #### Here are some of the tools I use every day to save time and reduce errors. - [**Spark Mail:**](https://sparkmailapp.com/) Email client with built-in productivity features. - [**Zapier:**](https://zapier.com/) Connects apps and automates workflows. - [**IFTTT:**](https://ifttt.com/) "If This Then That" automation tool. - [**Text Expander:**](https://textexpander.com/) Creates shortcuts for frequently used text. - [**Calendly:**](https://calendly.com/) Simplifies scheduling meetings. - [**Loom:**](https://www.loom.com/) Makes quick video messages instead of lengthy emails. #### Want to work smarter, not harder? [Schedule a free, no-risk strategy call with us](https://hellodative.com/contact). We'll help you explore tools and software that can streamline your workflow and reduce errors to save you serious time and money. ## Level up your website. Schedule a free, no-risk call to learn how we can increase your website traffic and convert visitors into qualified leads. [Schedule a Call](https://hellodative.com/contact) --- # How much does a website cost? Jul 21, 2025 [Strategy](https://hellodative.com/resources/strategy) **How much does a website cost?** It’s one of the most common questions we get, and it’s a fair one. Whether you’re planning to build a new website or redesign an outdated one, you want to know what to expect in terms of cost. But just like buying a car or building a house, here’s the truth... **It depends.** I know—not the clear pricing you were hoping for. But here’s why that answer isn’t as evasive as it sounds, and more importantly, how you can get the pricing clarity you actually need for your website project. ### Websites aren’t one-size-fits-all. You wouldn’t ask, “How much does a car cost?” without first knowing what you need and want from your vehicle. A Ford F-350 Super Duty is very different from an Audi A6. They are built for different purposes and priced accordingly. **The same applies to custom website development.** At Dative, we’ve built websites ranging from $5,000 to $50,000 and up. Not because our pricing is inconsistent, but because the scope and requirements vary dramatically between projects. ### Why ballpark website pricing can be misleading. **Studies show that 67% of website projects exceed their initial budget.** That’s because the way most agencies price projects is broken. Here's how it works: 1. You reach out to an agency for a quote. 2. They ask a few basic questions. 3. You get a ballpark range and vague scope of work. 4. You start the project and realize too late that the proposal didn't include everything you need. This process fails because most web development agencies are essentially making educated guesses to price a project that hasn’t been properly defined yet. It’s like asking a builder how much it costs to build a custom home without providing detailed plans and blueprints. ### What makes a website project go over budget? Here are the top factors that contribute to cost overruns. - **Unclear Requirements:** Without detailed planning, new requirements emerge mid-project that were not discussed or included in the scope of work. - **Scope Creep:** What seems like small changes can compound quickly, leading to significant additional costs. - **Technical Challenges:** Without proper discovery, you may not uncover costly technical issues that can throw a wrench in your project. ### What determines the cost of a website? The cost of a website is largely driven by the scope of work involved. Here are a few key factors that can shape the price of your project. - **Design Complexity:** Custom designs require more time and expertise than modifying pre-built templates. - **Functionality:** Features like lead forms, e-commerce, and third-party integrations each add development complexity. - **Page Count:** A 30-page website requires significantly more planning, content, and design work than a 5-page site. - **Content Needs:** Professional copywriting and photography are essential but require additional budget and timeline. - **Timeline:** Rushed deadlines require extra resources to meet your launch date. - **Ongoing Support:** Hosting, maintenance, and marketing services add to your total investment. ### ### Stop guessing at website costs. The most successful website projects we've completed all started the same way: **detailed upfront planning**. Just like you wouldn’t build a house without architectural blueprints, you shouldn’t build a website without a comprehensive project plan. That’s why we offer a [**Discovery Workshop**](https://hellodative.com/preconstruction)—a structured planning session that eliminates pricing guesswork. Get a clear project plan with fixed pricing, no surprises. [Learn More](https://hellodative.com/preconstruction) ## “Excellent experience. Very happy we chose Dative!” Dative is local, hands-on, and came highly recommended. They had a great plan to take our redesign from concept to launch. With the new website we have seen a huge increase in customer engagement. ### Dan Whiting Shepley Wood Products ## Level up your website. Schedule a free, no-risk call to learn how we can increase your website traffic and convert visitors into qualified leads. [Schedule a Call](https://hellodative.com/contact) --- # When Less is More Dec 11, 2024 [Strategy](https://hellodative.com/resources/strategy) A business consultant was negotiating rates for a workshop. Instead of his standard 4-hour workshop (at $10,000), the CEO asked the consultant to cut the workshop down to 2 hours to accommodate the busy schedule of his executive team. "Sure," the consultant replied. "But the fee will be $20,000 instead." Conventional thinking would say the workshop that is half the time should cost half as much. But in reality, the shorter workshop was more valuable to the buyer. **The CEO wasn't paying the consultant by the hour. He was paying for the value of the results he delivered.** When you are booking a flight somewhere, the cheapest option typically involves a layover (or two) and multiple planes. Conventional thinking would say that flying on three different planes should cost more than flying on just one...but that's not the case. The shorter, direct flight is more valuable to you, so it costs more. Are there areas of your business or life where, instead of **doing more**, you could **create more value**? --- # Dative Wins "Best Website Design" in 2025 BRICC Awards Oct 10, 2025 [Press & Awards](https://hellodative.com/resources/press-awards) **Sagamore Beach, MA** – Dative, a website development firm specializing in custom home builders and architects, received a Silver Award in the “Best Website” category at the 2025 Building and Remodeling Industry of Cape Cod (BRICC) Awards for its work with [Archwright Fine Homebuilders](https://hellodative.com/work/archwright). ## “I thoroughly enjoyed working with Chris and Dative.” Not only are they creative, but they are fabulous listeners. Website design is incredibly personal and Chris did such a great job bringing our vision to reality. ### Cara Meneses [Archwright Fine Home Builders](https://hellodative.com/work/archwright) The BRICC Awards recognize excellence in residential construction and related services across Cape Cod. The 2025 awards received a record 182 submissions across multiple categories, reflecting the region's growth in residential construction and innovation. The Archwright website project transformed the firm's digital presence, resulting in measurable business impact. Following the redesign, Archwright experienced 414% growth in total website traffic, 239% increase in clicks from organic search, and 1,500% increase in search impressions. > This award recognizes what happens when you build a website with a clear purpose and vision. “The Archwright project delivered results because we focused on showcasing their work authentically while making it easy for potential clients to take action,” shared Chris O'Brien, founder of Dative. The redesign focused on creating a modern, user-friendly website that reflects Archwright's craftsmanship, showcases their extensive portfolio, and simplifies the path for homeowners exploring luxury residential projects. **About Dative** Dative partners with home builders and architects to [design and build custom, award-winning websites](https://hellodative.com/website-design) and provide [strategic SEO services](https://hellodative.com/seo). With 15 years of experience, the firm has helped clients double their qualified leads through strategic design and conversion-focused architecture. **About Archwright Fine Homebuilders** Archwright is a construction firm serving coastal Massachusetts, specializing in high-end residential homes. Founded in 2016 by Brian Lafauce and Cara Meneses, the firm partners with homeowners, architects, and designers to deliver exceptional craftsmanship and an elevated client experience. For more information, visit [archwright.com](https://archwright.com/). **About HB&RACC** The Home Builders & Remodelers Association of Cape Cod (HB&RACC) administers the BRICC Awards. The association represents over 300 companies in the Cape Cod home building industry, including builders, remodelers, suppliers, and subcontractors. For more information, visit [capecodbuilders.org](https://www.capecodbuilders.org/). ## Level up your website. Schedule a free, no-risk call to learn how we can increase your website traffic and convert visitors into qualified leads. [Schedule a Call](https://hellodative.com/contact) --- # 2026 Website Traffic Report For Builders & Architects in Coastal Massachusetts Jan 15, 2026 ### Make smarter marketing decisions. Luxury residential marketing should be based on data, not assumptions. We analyzed **126,000+ real website sessions** from custom home builders and residential architects across Massachusetts to uncover how today’s high-end clients discover firms, engage with content, and decide who to contact. ### What’s inside the report? This isn’t generic marketing advice. It’s real performance data from firms operating in the same competitive, high-end market as you. Inside the report, you’ll learn: - Which marketing channels drive the **highest-quality project inquiries.** - Why **organic search** consistently outperforms paid ads and social media. - How **Instagram and LinkedIn actually perform** for AEC firms. - Where firms are losing visibility due to **tracking and attribution issues.** - Emerging traffic sources like **AI search engines** and local publications. ## Marketing insights for firm owners, principals & marketing leaders. This report was created specifically for leaders in the Architectural, Engineering and Construction (AEC) space, including: - Luxury custom home builders in Massachusetts - Residential architects serving high-end clients - Firm owners, principals, and marketing leaders - Teams investing in SEO, social media, or paid advertising If your firm relies on reputation, referrals, and inbound leads, this data will help you make smarter, more confident marketing decisions. ## Working with Chris at Dative has been an absolute pleasure. He’s incredibly knowledgeable, organized, and always takes the time to explain things clearly and thoughtfully. His approach is collaborative and down-to-earth, and he truly listens and makes you feel like a valued partner throughout the entire process. We couldn’t be happier with the experience and the award-winning results! ### Anne Marie Garcia [Director of Business Development, SV Design](https://hellodative.com/work/sv-design) Real Data. No Fluff. ## Make smarter marketing decisions. ### High-Quality Traffic Benchmarks See which channels deliver the most engaged, high-intent traffic for luxury builders and architects in Massachusetts. ### Attribution & Tracking Gaps Understand where direct traffic is overstated and how tracking issues obscure what’s really driving inquiries. ### Emerging Channel Opportunities Learn how social media and AI-powered search are already driving qualified traffic when used intentionally. #### What you’ll get: - A comprehensive industry benchmark report - Clear channel-by-channel performance data - Practical recommendations you can apply immediately ## We help builders & architects succeed online. Dative specializes in [custom website design](https://hellodative.com/website-design), [SEO](https://hellodative.com/seo), and digital marketing for luxury builders and architects in Massachusetts. With over 10 years experience and hundreds of completed projects, we have the experience to make your project a success. ## Level up your website. Schedule a free, no-risk call to learn how we can increase your website traffic and convert visitors into qualified leads. [Schedule a Call](https://hellodative.com/contact) --- # Resources ## Improve your website and digital marketing. [Dative Founder Interviewed on "Right Here in Mass" Podcast](https://hellodative.com/resources/dative-founder-interviewed-on-right-here-in-mass-podcast)Chris O’Brien, Founder & CEO of Dative, was recently featured on the "Right Here in Mass" Podcast. If you work in construction, architecture, or are just interested in marketing your business in Massachusetts, there's something in this episode for you. Feb 18, 2026 [Press & Awards](https://hellodative.com/resources/press-awards) [2026 Website Traffic Report For Builders & Architects in Coastal Massachusetts](https://hellodative.com/resources/2026-website-traffic-report-for-builders-architects-in-coastal-massachusetts)We analyzed 126,000+ real website sessions from custom home builders and residential architects across Massachusetts to uncover how today’s high-end clients discover firms, engage with content, and decide who to contact. Jan 15, 2026 [What Is GEO/AIO and why does it matter for builders & architects?](https://hellodative.com/resources/what-is-geo-aio-and-why-does-it-matter-for-builders-and-architects)ChatGPT, Perplexity, and Google's AI Overviews now synthesize answers from multiple sites. They may cite your expertise or ignore you entirely based on the quality of your website content. This shift is called GEO (Generative Engine Optimization) or AIO (AI Optimization). And for builders and architects, it changes how prospects find and evaluate your firm. Jan 12, 2026 [Strategy](https://hellodative.com/resources/strategy) [Dative Wins "Best Website Design" in 2025 BRICC Awards](https://hellodative.com/resources/dative-wins-silver-in-2025-bricc-awards-for-best-website-design)Dative received Silver in the Best Website category at the 2025 Building and Remodeling Industry of Cape Cod (BRICC) Awards for its work with Archwright, a design-build firm located in Duxbury, MA. Oct 10, 2025 [Press & Awards](https://hellodative.com/resources/press-awards) [How much does a website cost?](https://hellodative.com/resources/how-much-does-a-website-cost)Wondering how much a new website will cost? Learn what impacts pricing, how to get an accurate estimate, and why a discovery phase is the smartest place to start. Jul 21, 2025 [Strategy](https://hellodative.com/resources/strategy) [Use Story Sticks to Save Time and Reduce Errors](https://hellodative.com/resources/story-stick-save-time-and-reduce-errors)A story stick is a way to streamline a repetitive process in order to save time and reduce errors. Mar 28, 2025 [Tools & Tips](https://hellodative.com/resources/tools-tips) [Websites That Work: A Guide for Builders and Architects](https://hellodative.com/resources/websites-that-work-a-guide-for-builders-architects)With 15+ years of experience building custom websites for architects and home builders, we've identified the elements that separate great, lead-generating websites from the rest. Mar 01, 2025 [Strategy](https://hellodative.com/resources/strategy) [5 Content Fixes to Boost Website Engagement](https://hellodative.com/resources/5-content-fixes-to-boost-website-engagement)When someone lands on your website, you have under 15 seconds to capture their attention before they click away. How do you make your website stand out? Feb 21, 2025 [Content Marketing](https://hellodative.com/resources/content-marketing) [How to Protect Your Online Accounts Using a Password Manager](https://hellodative.com/resources/how-to-protect-your-online-accounts-using-a-password-manager)If you're one of the 33% of Americans who have had an account hacked, you know how devastating it feels. Even worse? Most breaches happen because of reused or weak passwords. Learn how to protect yourself with a password manager. Feb 14, 2025 [Tools & Tips](https://hellodative.com/resources/tools-tips) [Track Your Brand Keywords with Google Alerts](https://hellodative.com/resources/track-your-brand-with-google-alerts)Learn how to set up Google Alerts – a free tool that tracks keywords you want to monitor and emails you when those words are mentioned anywhere online. Jan 26, 2025 [Tools & Tips](https://hellodative.com/resources/tools-tips) Previous Page [Next Page](https://hellodative.com/resources/p2?llmify=true) ## Level up your website. Schedule a free, no-risk call to learn how we can increase your website traffic and convert visitors into qualified leads. [Schedule a Call](https://hellodative.com/contact) --- # Case Study ## SV Design 131% increase in pageviews for architectural firm. Published Jul. 29, 2025 The Challenge SV Design is a multi-disciplinary architecture and interior design firm with offices on Cape Cod, the North Shore, and Greater Boston. The organization was growing–adding a new office, hiring staff, and expanding the scope of services they offer–but their website wasn't equipped to keep up. ### Scope of work [Website Design](https://hellodative.com/website-design) [Website Development](https://hellodative.com/website-design) [Search Engine Optimization](https://hellodative.com/seo) [Hosting & Support](https://hellodative.com/support) Our Solution ## Simple, streamlined, scalable. With over 100 projects and dozens of pages for news and press, it was critical that their team could easily add and manage website content without a lot of duplicate entry. Having built the previous version of their website in Craft CMS, we understood their workflow and how to make improvements that would save them valuable time while expanding the capabilities and functionality. We re-architectured the organization of projects and categories on the frontend to make the portfolio easier to browse for visitors, and restructured the templates in the backend to streamline their process when adding new pages. We also added a site search functionality, allowing visitors to quickly find specific pages or projects they are looking for. The Results ## More traffic, better engagement. ### 29% Increase in new users. ### 45% Increase in average time on site. ### 131% Increase in total pageviews. ## Building on a solid foundation. Having worked together with SV Design for over 7 years means we understand their organization deeply. That history informed every decision—from restructuring how projects were categorized to streamlining their content management process. That's the advantage of a long-term partnership: we can be proactive instead of reactive, making strategic updates that compound over time rather than starting from scratch every few years. ## Working with Chris at Dative has been an absolute pleasure. He’s incredibly knowledgeable, organized, and always takes the time to explain things clearly and thoughtfully. His approach is collaborative and down-to-earth, and he truly listens and makes you feel like a valued partner throughout the entire process. We couldn’t be happier with the experience and the award-winning results! ### Anne Marie Garcia [Director of Business Development, SV Design](https://hellodative.com/work/sv-design) ## Level up your website. Schedule a free, no-risk call to learn how we can increase your website traffic and convert visitors into qualified leads. [Schedule a Call](https://hellodative.com/contact) --- # Case Study ## Archwright 414% increase in website traffic for Duxbury custom home builder. Published Jan. 23, 2025 The Challenge Archwright, a premier fine home builder and estate management firm serving clients across Duxbury, the South Shore, and Cape Cod, had a digital presence that failed to reflect their craftsmanship and comprehensive services offering. Their self-built Wix website was generic and outdated. It failed to showcase their award-winning portfolio and completely overlooked their extensive estate management services. The result was a significant disconnect between their exceptional work and how they portray that work online. ### Scope of work Brand Refresh [Website Design](https://hellodative.com/website-design) [Hosting & Support](https://hellodative.com/support) [Search Engine Optimization](https://hellodative.com/seo) Our Approach ## Crafting a website worthy of their portfolio. We collaborated with Archwright to reimagine what their online presence could be. Through a robust planning and design process, we delivered a complete digital transformation for this award-winning organization. Their new website truly conveys their approach, tells their story, and showcases their impressive portfolio of custom homes. ### Brand Identity Update We refreshed their visual identity with a modern logo and consistent design system. This creates immediate recognition and elevates their market position among luxury home buyers and estate owners. ### Strategic Copywriting Through in-depth interviews with the Archwright team, we captured their unique approach to home building and estate care. We transformed these insights into website content that resonates with luxury homeowners who value craftsmanship and lasting relationships. ### Inspired Design Process Taking cues from architectural trends, we crafted a modern visual-driven website. Carefully curated images and design details invite viewers to imagine their own custom-build home. ## “I thoroughly enjoyed working with Chris and Dative.” Not only are they creative, but they are fabulous listeners. Website design is incredibly personal and Chris did such a great job bringing our vision to reality. ### Cara Meneses [Archwright Fine Home Builders](https://hellodative.com/work/archwright) The Results ## Dramatic growth in digital reach and engagement. ### 414% Increase in total website traffic. ### 239% Increase in clicks from organic search. ### 1,500% Increase in search impressions. ## Stress-free website support. Schedule a free, no-risk call to discuss your project and learn how we can help improve your website and online presence. [Get Started](https://hellodative.com/contact) --- # Case Study ## E.J. Pontiff Custom Homes 213% Increase in Traffic for Building & Development Firm Published Aug. 19, 2026 The Challenge E.J. Pontiff, a well-established builder and real estate developer on the South Shore, came to us with two problems, one urgent and one structural. The urgent one was that the website was breaking and no one could fix it. The developer who built it had gone out of business. Pages were failing with no path to repair and no one to call. For a firm selling seven-figure homes, a failing website is a liability that compounds with every passing day. The structural problem was bigger. The site presented the company as a custom home builder. And while that is an aspect of the business, it's not the only one. In reality, Pontiff is a custom home builder, a residential developer, a commercial developer, and an agricultural management operation, with more than 500 completed homes and over 20 developments behind it. The website and portfolio didn't show the range of their services or the caliber of their work. ### Scope of work [Website Design](https://hellodative.com/website-design) [Website Development](https://hellodative.com/website-design) [Hosting & Support](https://hellodative.com/support) Our Solution ## A robust, modern website that markets directly to buyers. The first was scope. Dedicated sections were built for each of the four service lines, standing on their own with their own search presence. A portfolio filterable by project type lets visitors sort to relevant work rather than scrolling one undifferentiated gallery. The second was a channel change. A developments section lists currently available spec homes with square footage, bed and bath counts, pricing and imagery, published and managed by the client directly. That lets the company reach buyers on its own site rather than routing every prospective purchaser through a broker. For a builder selling its own inventory, that is a commercial advantage, not a marketing feature. The Results ## Maximizing search engine visibility & traffic. ### 43 Keywords ranking in top 10 of Google. ### 213% Increase in total website visitors. ### 457% Increase in organic search trafffic. ## Level up your website. Schedule a free, no-risk call to learn how we can increase your website traffic and convert visitors into qualified leads. [Schedule a Call](https://hellodative.com/contact) --- # Case Study ## Barnes Custom Builders 235% increase in leads for a Cape Cod builder. Published Jan. 25, 2025 The Challenge Barnes Custom Builders, a premier residential construction firm on Cape Cod, faced a common challenge: their online presence didn't match their exceptional real-world reputation. Their outdated website was underperforming in search rankings and failing to attract their ideal clients. Most critically, their manual lead qualification process was time-consuming and inconsistent. ### Scope of work [Website Design](https://hellodative.com/website-design) [Search Engine Optimization](https://hellodative.com/seo) CRM & Marketing Automation Email Marketing Our approach ## Optimizing the sales and marketing process. We started with a comprehensive website redesign, building pages to showcase their services and portfolio to attract search traffic from qualified prospects. We then set up [ActiveCampaign](https://www.activecampaign.com/), a robust email marketing and CRM platform that completely transformed their sales process. Using smart automations, we drastically reduced the time spent managing new leads, ensuring consistent communication and workflow. ### Strategic Website Redesign Our team crafted a visually striking website that prioritizes high-impact photography and intuitive navigation. The new design creates an immersive experience that properly reflects Barnes’ premium positioning in the market. ### Search Engine Optimization We developed a comprehensive SEO strategy focused on local search visibility and industry-specific keywords. This included building keyword-focused website landing pages, link-building, and overall content strategy. ### Sales Process Automation By integrating the website with a CRM, we revolutionized Barnes’ lead qualification process. The new system automates everything from initial contact forms to scheduling, creating a sophisticated and seamless experience for prospective clients. ## Working with Chris is the best thing I’ve done to grow my business. He helps me get in front of the right people. We do a full website update about every two years and meet to discuss SEO and website changes every other week. Out of the hundreds of visitors to my site each year, I need about a dozen to turn into customers. My website and lead intake form save me time and money by educating and prequalifying prospects and inputting them into my CRM. Chris is super patient, attentive and full of great ideas. He’s what every small business needs on their marketing team. ### Charlie Barnes [Barnes Custom Builders](https://hellodative.com/work/barnes-custom-builders) The Results ## Significant increase in traffic and lead generation. ### 127% Increase in organic search traffic. ### 85% Increase in unique website visitors. ### 235% Increase in leads from the website. ## Level up your website. Schedule a free, no-risk call to learn how we can increase your website traffic and convert visitors into qualified leads. [Schedule a Call](https://hellodative.com/contact) --- # Case Study ## Whitcomb Building and Remodeling 882% increase in website traffic for building & remodeling firm. Published Oct. 22, 2025 The Challenge Whitcomb Building and Remodeling, a premier custom home builder and remodeling firm serving Cape Cod and the South Shore, had a significant problem. Their self-built Wix website didn't reflect the caliber of their work or the level of service they provide, leaving them without the confidence to proactively reach out to potential clients or architectural partners. The website also lacked key SEO features, resulting in limited search engine visibility and low traffic from their target market. ### Scope of work [Website Development](https://hellodative.com/website-design) [Search Engine Optimization](https://hellodative.com/seo) [Hosting & Support](https://hellodative.com/support) Our Solution ## A complete digital transformation. Whitcomb needed more than a redesign. They needed a website that matched the quality of their work and gave them the confidence to pursue high-value projects with architect partners and discerning homeowners. We collaborated with their brand designer to create a custom Craft CMS website that transformed their online presence. By moving away from the limitations of Wix, we built a platform that showcases their portfolio, communicates their process, and positions them as the premier choice for custom home building and remodeling on Cape Cod. The new site does more than look professional. It pre-qualifies leads, educates potential clients about their approach, and opens the door to conversations with architects they previously hesitated to contact. ### Brand Overhaul & Integration Partnering with their brand designer, we translated the refreshed visual identity into a cohesive digital experience. The result is a professional, consistent brand identity across web, social, email, print, apparel, and vehicle lettering. ### Platform Upgrade We rebuilt Whitcomb's website on Craft CMS, moving away from the constraints of their self-built Wix site. The custom platform provides complete control over content presentation and the flexibility to scale as their business grows, without being locked into template limitations. ### Strategic Copywriting & SEO We wrote all website content with search visibility in mind, creating unique narratives for each project in their portfolio. This project-driven approach positions Whitcomb for relevant searches while telling the story of their craftsmanship, helping them attract the specific types of clients they want to work with. ## Chris and his team are extremely knowledgeable with SEO and AI. Between the attention to detail and thoughtful layout, the final result is beyond my expectations. I have the confidence now that if I'm going to send my website to somebody, I'm leading with my best look. ### Charlie Whitcomb [President, Whitcomb Building & Remodeling](https://hellodative.com/work/whitcomb-building-and-remodeling) The Results ## Significant improvements in every key metric. ### 882% Increase in unique visitors. ### 606% Increase in site sessions. ### 565% Increase in total page views. ## Level up your website. Schedule a free, no-risk call to learn how we can increase your website traffic and convert visitors into qualified leads. [Schedule a Call](https://hellodative.com/contact) --- # Case Study ## Delphi Construction Published Jan. 27, 2025 The Challenge Delphi Construction, a well-established commercial contractor with offices in Waltham and on Cape Cod, had an outdated digital presence that wasn’t keeping pace with their growth. Their WordPress website was difficult to maintain and vulnerable to security threats, while stale content and poor SEO limited their visibility in key market searches. ### Scope of work [Website Development](https://hellodative.com/website-design) [Search Engine Optimization](https://hellodative.com/seo) [Hosting & Support](https://hellodative.com/support) Our Solution ## A foundation built for growth. We partnered with Delphi to transform their digital presence from the ground up. Our approach focused on security, usability, and search performance while showcasing their impressive portfolio of work across Massachusetts. The result is a fast, secure, and easy-to-use website that ranks well in SEO and allows for growth as they add new projects and publish industry insights. ### Platform Modernization We rebuilt Delphi’s website on Craft CMS, providing a secure, fast, and flexible foundation. The new platform makes content updates effortless while protecting against security vulnerabilities, allowing them to focus on what matters most: their projects and clients. ### Content Strategy & Architecture Through a comprehensive content audit, we restructured the site’s navigation and rewrote key pages to align with target keywords. This strategic approach improves both user experience and search visibility, making it easier for potential clients to find and evaluate Delphi’s services. ### User Experience Enhancements We elevated the visual design and added engaging features like an interactive project map, helping visitors explore Delphi’s extensive work across Massachusetts. Backed by robust analytics, every aspect of the site now measurably contributes to Delphi’s digital success. ## “I had an excellent experience working with Dative.” Chris was very organized, responsive, and helped drive the process for changes to our website. I would highly recommend Dative. ### Corey Heaslip [Delphi Construction, Inc.](https://hellodative.com/work/delphi-construction) The Results ## 3x increase in key SEO metrics. ### 256% Increase in total organic search impressions. ### 307% Increase in total clicks from organic web search. ### 366% Increase in keywords ranking in top 10. ## Level up your website. Schedule a free, no-risk call to learn how we can increase your website traffic and convert visitors into qualified leads. [Schedule a Call](https://hellodative.com/contact) --- # Case Study ## Cape & Island Kitchens New logo and website for a well-established kitchen & bathroom remodeling firm. Published Aug. 21, 2026 The Challenge Cape & Island Kitchens has been in business for 35 years, has 50+ employees, and offers full-service remodeling for kitchens, bathrooms, cabinetry, and custom closets. But you'd never know it from their outdated website. In the word of founder Joe Cheney, "Our website made us look like a small-time operation." We set out to rebrand this organization with a look that reflects the level of craftsmanship they deliver, and a website that showcases the full range of services they provide. ### Scope of work Brand Refresh [Website Design](https://hellodative.com/website-design) [Website Development](https://hellodative.com/website-design) [Search Engine Optimization](https://hellodative.com/seo) [Hosting & Support](https://hellodative.com/support) Our Solution ## A brand and website that match the company. Cape & Island Kitchens needed a website that actually reflected the size and scope of the business. We started with the brand. A new logo and identity system gave the company a consistent visual foundation to carry across fleet graphics, apparel, business cards, and every other place the name appears. We then rebuilt the website on Craft CMS, migrating off an unmanaged WordPress site and designed to showcase the full range of work the firm actually does, the size of the organization, and the geographic footprint of the markets they serve. The result reaches two audiences at once. Homeowners planning significant projects can now see the depth of the team and the breadth of the portfolio. So can the tradespeople that subcontract them as a vendor that provides full-service cabinetry solutions. ### Brand Design We designed a new logo and identity system built to work everywhere the company shows up. Consistent application across fleet graphics, apparel, business cards, signage, and digital gives a 50-person firm the cohesive presence it had been operating without. ### Custom Website We migrated Cape & Islands Kitchens off an unmanaged WordPress site and rebuilt on Craft CMS. The new site includes a filterable project gallery, staff profiles organized by department, dedicated service pages, and Buildertrend integration connecting the site to the systems the team already runs projects on. ### SEO & GEO Strategy We built landing pages for each service and service area, launched a Resources section that answers the questions homeowners ask early in a project, and implemented proper schema markup. The strategy targets both traditional search and AI-generated answers, where competitors have no presence. ## Our outdated website made us look like a small-time operation. Now we’re attracting more ideal clients and employees who want to work with a full-service, professional company. Chris is very impressive. He’s at the top of his field. His process is upfront and transparent. Like us, he’s focused on building long-term relationships. ### Joe Cheney [Cape & Island Kitchens](https://hellodative.com/work/cape-island-kitchens) The Results ## Increase in organic traffic & lead generation. ### 37% Increase in overall user sessions. ### 31% Increase in traffic from organic search. ### 238% Increase in key event conversions. ## Level up your website. Schedule a free, no-risk call to learn how we can increase your website traffic and convert visitors into qualified leads. [Schedule a Call](https://hellodative.com/contact) --- # Schedule a Call We take on a limited number of clients each year. Every new project starts with a conversation. **Here's where Dative is a great fit.** - You are a luxury home builder, architect, or engineer. - Your website needs work, but you don’t know where to start. - You are looking for a partner who is committed to your success. - You are ready to invest in your marketing–projects start at $15,000. - You are ready to get started within 90 days. **If that's you, let‘s talk.** Complete the form below and we’ll schedule a 30-minute introductory call. --- ## Notes Note: Content reflects the live version of the Dative website as of September 2025.